Please Do Not Pirate it, You Will Rob the Poor! An Experimental Investigation on the Effect of Donation on Piracy

17 Pages Posted: 19 Sep 2006

See all articles by Gilles Grolleau

Gilles Grolleau

Montpellier SupAgro and Researcher at LAMETA

Naoufel Mzoughi

INRA Ecodéveloppement

Angela Sutan

Burgundy School of Business - CEREN, ESC Dijon

Date Written: July 2006

Abstract

Producers market products for which a part of the proceeds go to a charitable cause. Donations to such charitable causes may increase the moral intensity of piracy and consequently reduce the pirates' willingness to pirate. This rationale is empirically tested through a dual empirical strategy, that is, a market survey and a laboratory experiment. We show that piracy decreases when a donation mechanism is implemented. Nevertheless, for intermediate levels of transfer, piracy increases again. Results are interpreted and managerial implications stressed.

Keywords: donations, moral barriers, piracy, social causes

JEL Classification: M31

Suggested Citation

Grolleau, Gilles and Mzoughi, Naoufel and Sutan, Angela, Please Do Not Pirate it, You Will Rob the Poor! An Experimental Investigation on the Effect of Donation on Piracy (July 2006). Available at SSRN: https://ssrn.com/abstract=930388 or http://dx.doi.org/10.2139/ssrn.930388

Gilles Grolleau

Montpellier SupAgro and Researcher at LAMETA ( email )

France

Naoufel Mzoughi

INRA Ecodéveloppement ( email )

Domaine Saint-Paul - Site Agroparc
Avignon cedex 9, 84914
France

Angela Sutan (Contact Author)

Burgundy School of Business - CEREN, ESC Dijon ( email )

29 rue Sambin
Dijon, 21006
France

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