Please Do Not Pirate it, You Will Rob the Poor! An Experimental Investigation on the Effect of Donation on Piracy
17 Pages Posted: 19 Sep 2006
Date Written: July 2006
Producers market products for which a part of the proceeds go to a charitable cause. Donations to such charitable causes may increase the moral intensity of piracy and consequently reduce the pirates' willingness to pirate. This rationale is empirically tested through a dual empirical strategy, that is, a market survey and a laboratory experiment. We show that piracy decreases when a donation mechanism is implemented. Nevertheless, for intermediate levels of transfer, piracy increases again. Results are interpreted and managerial implications stressed.
Keywords: donations, moral barriers, piracy, social causes
JEL Classification: M31
Suggested Citation: Suggested Citation