Drinkable Water: Logistics and Attitude of the Consumer

17 Pages Posted: 20 Sep 2006

See all articles by Jennifer D'Urso

Jennifer D'Urso

University of Applied Sciences Western Switzerland - Geneva School of Business Administration

Magali Dubosson

University of applied Sciences of Western Switzerland - HEG Fribourg

Emmanuel Fragniere

University of Applied Sciences Western Switzerland - Geneva School of Business Administration

Date Written: February 2006

Abstract

The report is intended to every person who wish to learn more about the logistics of drinkable water. It also presents the results of a survey research about attitudes and behaviors of people consumming bottle waters as well as tap water.

Keywords: Consumption, perception, branding

JEL Classification: L70, Q25

Suggested Citation

D'Urso, Jennifer and Dubosson, Magali and Fragniere, Emmanuel, Drinkable Water: Logistics and Attitude of the Consumer (February 2006). Available at SSRN: https://ssrn.com/abstract=931615 or http://dx.doi.org/10.2139/ssrn.931615

Jennifer D'Urso

University of Applied Sciences Western Switzerland - Geneva School of Business Administration ( email )

CH-1227 Geneva
Switzerland

Magali Dubosson

University of applied Sciences of Western Switzerland - HEG Fribourg ( email )

Rue de la Jeunesse 1
Switzerland

Emmanuel Fragniere (Contact Author)

University of Applied Sciences Western Switzerland - Geneva School of Business Administration ( email )

CH-1227 Geneva
Switzerland

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