Drinkable Water: Logistics and Attitude of the Consumer
17 Pages Posted: 20 Sep 2006
Date Written: February 2006
The report is intended to every person who wish to learn more about the logistics of drinkable water. It also presents the results of a survey research about attitudes and behaviors of people consumming bottle waters as well as tap water.
Keywords: Consumption, perception, branding
JEL Classification: L70, Q25
Suggested Citation: Suggested Citation