The Business Model: An Integrative Framework for Strategy Execution

27 Pages Posted: 18 Jul 2007  

James E. Richardson

University of Hawaii at Manoa Shidler College of Business

Date Written: September 1, 2005

Abstract

We have many useful frameworks for formulating business strategy, i.e., devising a theory of how to compete. Frameworks for strategy execution are comparatively fragmented and idiosyncratic. This paper proposes a business model framework to link the firm's theory about how to compete to its execution. The framework captures previous ideas about business models in a simple logical structure that reflects current thinking in strategy. The business model framework provides a consistent logical picture of the firm that is a useful tool for the strategist, for teaching, and potentially for research on business models in strategy.

Keywords: business models, strategy execution, framework

JEL Classification: M10, L22

Suggested Citation

Richardson, James E., The Business Model: An Integrative Framework for Strategy Execution (September 1, 2005). Available at SSRN: https://ssrn.com/abstract=932998 or http://dx.doi.org/10.2139/ssrn.932998

James E. Richardson (Contact Author)

University of Hawaii at Manoa Shidler College of Business ( email )

2404 Maile Way
Honolulu, HI 96822
United States
808-956-7270 (Phone)

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