Media Industry Facing Biggest Upheaval Since Gutenberg: Media Consumers Morphing into Media Makers

12 Pages Posted: 17 Oct 2006

See all articles by S. Heng

S. Heng

Baden-Wuerttemberg Cooperative State University

Date Written: October 16, 2006

Abstract

The advance of innovative information and communication technologies has triggered a fundamental upheaval in the media industry. The technology is reforming the conventional media model. The media mix will become more varied; interactive and personalised offers are taking root and finding their ideal milieu on the web. Newspapers, radio stations and TV broadcasters will have to reposition themselves if they want to remain attractive in the media industry with the arrival of the Web 2.0. This will include seeking new distribution channels and considering e.g. pay-per-view programming and innovative forms of advertising.

Keywords: Information and communications technology, ICT, TV, Radio, Newspaper, media portal, Internet, Web 2.0, broadband, convergence, triple play

JEL Classification: H41, K23, L82, L86, L88, O14 O33, O34

Suggested Citation

Heng, Stefan, Media Industry Facing Biggest Upheaval Since Gutenberg: Media Consumers Morphing into Media Makers (October 16, 2006). Available at SSRN: https://ssrn.com/abstract=937870 or http://dx.doi.org/10.2139/ssrn.937870

Stefan Heng (Contact Author)

Baden-Wuerttemberg Cooperative State University ( email )

Coblitzallee 1-9
Mannheim, Baden-Wuerttemberg 68163
Germany
+49 621 4105 1183 (Phone)
+49 621 4105 1245 (Fax)

HOME PAGE: http://www.dm.dhbw-mannheim.de/ansprechpartner/prof-dr-stefan-heng.html

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