Two-Stage Boundedly Rational Choice Procedures: Theory and Experimental Evidence

69 Pages Posted: 17 Oct 2006

See all articles by Paola Manzini

Paola Manzini

University of St. Andrews - School of Economics and Finance; Institute for the Study of Labor (IZA)

Marco Mariotti

University of London - School of Economics and Finance

Date Written: September 2006

Abstract

We study and test a class of boundedly rational models of decision making which rely on sequential eliminative heuristics. We formalize two sequential decision procedures, both inspired by plausible models popular among several psychologists and marketing scientists. However we follow a standard 'revealed preference' economic approach by fully characterizing these procedures by few, simple and testable conditions on observed choice. Then we test the models (as well as the standard utility maximization model) with experimental data. We find that the large majority of individuals behave in a way consistent with one of our procedures, and inconsistent with the utility maximization model.

Keywords: bounded rationality, choice experiments

JEL Classification: C91, D9

Suggested Citation

Manzini, Paola and Mariotti, Marco, Two-Stage Boundedly Rational Choice Procedures: Theory and Experimental Evidence (September 2006). IZA Discussion Paper No. 2341. Available at SSRN: https://ssrn.com/abstract=937874

Paola Manzini (Contact Author)

University of St. Andrews - School of Economics and Finance ( email )

North St
Saint Andrews, Fife KY16 9AJ
United Kingdom

HOME PAGE: http://www.st-andrews.ac.uk/~pm210/

Institute for the Study of Labor (IZA)

P.O. Box 7240
Bonn, D-53072
Germany

Marco Mariotti

University of London - School of Economics and Finance ( email )

Mile End Road
London, E1 4NS
United Kingdom

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