Resisting Deep Capture: The Commercial Speech Doctrine and Junk Food Advertising to Children

97 Pages Posted: 18 Oct 2006

See all articles by David G. Yosifon

David G. Yosifon

Santa Clara University - School of Law


This Article analyzes the childhood obesity epidemic, and junk food advertising to children, from the perspective of "critical realism," an approach to legal theory that seeks to incorporate important insights from social psychology and other social sciences. Exploring the First Amendment implications of a proposed ban on junk food advertising, the Article argues that the central conception of human agency implicit in the Supreme Court's commercial speech jurisprudence rests on intuitively grounded presumptions that are false, and which threaten to leave consumers vulnerable to manipulation through advertising in ways consumers do not anticipate or appreciate. However, the Article explains that a second, more accurate, conception of human agency, which takes into account non-intuitive realities concerning the sources of human behavior, is also evident in the Court's commercial speech jurisprudence. The Article concludes that by developing and exploiting this second conception in the commercial speech cases, a qualified ban on junk food advertising can be seen as normatively justifiable and constitutionally viable.

Suggested Citation

Yosifon, David G., Resisting Deep Capture: The Commercial Speech Doctrine and Junk Food Advertising to Children. Santa Clara Univ. Legal Studies Research Paper No. 06-18, Loyola of Los Angeles Law Review, 2006, Available at SSRN:

David G. Yosifon (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics