Applying the Theory of Planned Behavior to Retain Credit Counseling Clients

18 Pages Posted: 24 Oct 2006

See all articles by Jing Jian Xiao

Jing Jian Xiao

University of Rhode Island

Gavin Wu

UNC-Fayetteville State University

Date Written: September 2006

Abstract

This study applied the theory of planned behavior to examine factors associated with the intention and behavior of staying in debt management plans (DMP) using data collected from a sample of clients of a national credit counseling agency. The findings of this study suggest that the behavioral intention is positively associated with the attitude toward the behavior, perceived control, satisfaction with the service, and debt-reducing behavior; at the same time, behavioral intention is negatively associated with other financial behaviors. The behavior of staying in a DMP is positively associated with the behavioral intention and perceived control.

Keywords: credit counseling, debt management plan, theory of planned behavior

Suggested Citation

Xiao, Jing Jian and Wu, Gavin, Applying the Theory of Planned Behavior to Retain Credit Counseling Clients (September 2006). Available at SSRN: https://ssrn.com/abstract=939437 or http://dx.doi.org/10.2139/ssrn.939437

Jing Jian Xiao (Contact Author)

University of Rhode Island ( email )

Transition Center
Kingston, RI 02881
United States
401-874-2547 (Phone)
401-874-4020 (Fax)

HOME PAGE: http://www.uri.edu/hss/hdf/faculty/JingJXiao.htm

Gavin Wu

UNC-Fayetteville State University ( email )

Department of Graduate and Professional Studies
in Business
Fayetteville, NC NC 28301
United States

HOME PAGE: http://https://scholar.google.com/citations?user=Hg_UC8EAAAAJ&hl=en

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