Etwas Neues: Keizou Saji, an Entrepreneur (1919-1999)

Reitaku International Journal of Economic Studies, Vol. 14, No. 1, March 2006

56 Pages Posted: 24 Oct 2006

See all articles by Ichirou Horide

Ichirou Horide

Reitaku University - Department of Economics and Business Management

Abstract

Keizou Saji was the Chairman and CEO of Suntory Limited, a beverages and food manufacturing company in Japan. Although he was not as recognized among the global business community as Akio Morita of Sony Corporation, and Souichirou Honda of Honda Motor Company, in Japan he was as famous and widely regarded as Morita and Honda. He was seen as one of the country's most influential entrepreneurs for his business achievements, performances and entrepreneurship. This paper explores the kinds of innovations he made as the CEO of Suntory limited, and verifies why he is worthy to be called an entrepreneur.

Keywords: Entrepreneur, Entrepreneurship, Innovatoor, Innovation, Entrepreneurial Management, Entrepreneurial decision-making

JEL Classification: B21, D21, D80, D81, L20, L21, M13, M31, N80, N85

Suggested Citation

Horide, Ichirou, Etwas Neues: Keizou Saji, an Entrepreneur (1919-1999). Reitaku International Journal of Economic Studies, Vol. 14, No. 1, March 2006. Available at SSRN: https://ssrn.com/abstract=939468

Ichirou Horide (Contact Author)

Reitaku University - Department of Economics and Business Management ( email )

1-1 Hikarigaoka
Kashiwa, Chiba 271-8686
Japan
0471-73-3422 (Phone)
0471-73-1100 (Fax)

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