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What's It To You? A Survey of Online Privacy Concerns and Risks

21 Pages Posted: 1 Nov 2006  

Janice Tsai

Carnegie Mellon University

Lorrie Faith Cranor

Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology

Alessandro Acquisti

Carnegie Mellon University - Heinz College

Christina M. Fong

Carnegie Mellon University - Department of Social and Decision Sciences

Date Written: October 2006

Abstract

Finding information about privacy practices can be difficult: privacy policies often do not present this information in an accessible way. People typically do not know how or for what purpose their personal information, gathered online, will be used. When asked, people frequently express concerns about their privacy, but their behavior often does not reflect their concerns. We conducted an online survey to examine participants' online privacy concerns, focusing especially on the online shopping context. We asked participants about several scenarios related to the privacy of personal information. We found that Privacy Finder, a P3P-enhanced search engine, provides information that addresses the scenarios that participants believe are most likely to occur. We also asked participants about a wide range of items for purchase online to evaluate which types of items are more likely to raise privacy concerns.

Suggested Citation

Tsai, Janice and Cranor, Lorrie Faith and Acquisti, Alessandro and Fong, Christina M., What's It To You? A Survey of Online Privacy Concerns and Risks (October 2006). NET Institute Working Paper No. 06-29. Available at SSRN: https://ssrn.com/abstract=941708 or http://dx.doi.org/10.2139/ssrn.941708

Janice Tsai (Contact Author)

Carnegie Mellon University ( email )

Pittsburgh, PA 15213-3890
United States

Lorrie Faith Cranor

Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology ( email )

5000 Forbes Avenue
Pittsburgh, PA 15213
United States

Alessandro Acquisti

Carnegie Mellon University - Heinz College ( email )

Pittsburgh, PA 15213-3890
United States
412-268-9853 (Phone)
412-268-5339 (Fax)

Christina M. Fong

Carnegie Mellon University - Department of Social and Decision Sciences ( email )

Pittsburgh, PA 15213-3890
United States
412-268-8168 (Phone)

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