Ethics in Medical Information and Advertising

International Journal of Gynecology and Obstetrics, Vol. 85, pp. 195-200, 2004

6 Pages Posted: 15 Nov 2006

See all articles by Gamal I. Serour

Gamal I. Serour

Al-Azhar University, Cairo - International Islamic Center For Population Studies and Research

Bernard Dickens

University of Toronto - Faculty of Law

Abstract

This article presents findings and recommendations of an international conference held in Cairo, Egypt in 2003 concerning issues of ethical practice in how information is provided to and by medical practitioners. Professional advertising to practitioners and the public is necessary, but should exclude misrepresentation of qualifications, resources, and authorship of research papers. Medical institutions are responsible for how staff members present themselves, and their institutions. Medical associations, both governmental licensing authorities and voluntary societies, have powers and responsibilities to monitor professional advertisement to defend the public interest against deception. Medical journals bear duties to ensure authenticity of authorship and integrity in published papers, and the scientific basis of commercial advertisers' claims. A mounting concern is authors' conflict of interest. Mass newsmedia must ensure accuracy and proportionality in reporting scientific developments, and product manufacturers must observe truth in advertising, particularly in Direct-to-Consumer advertising. Consumer protection by government agencies is a continuing responsibility.

Keywords: Advertising, Professional advertising, Commercial advertising, Conflict of interest, Research publication, Direct-to-Consumer advertising, Newsmedia reporting

JEL Classification: I18, K19

Suggested Citation

Serour, Gamal I. and Dickens, Bernard, Ethics in Medical Information and Advertising. International Journal of Gynecology and Obstetrics, Vol. 85, pp. 195-200, 2004. Available at SSRN: https://ssrn.com/abstract=944913

Gamal I. Serour

Al-Azhar University, Cairo - International Islamic Center For Population Studies and Research ( email )

40 Talaat Harb St.
City Center
Cairo
Egypt
(202) 25755869 (Phone)
(202) 25754271 (Fax)

Bernard Dickens (Contact Author)

University of Toronto - Faculty of Law ( email )

78 and 84 Queen's Park
Toronto, Ontario M5S 2C5
Canada
416-978-4849 (Phone)
416-978-7899 (Fax)

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