Seeing the Forest When Entry is Unlikely: Probability and the Mental Representation of Events

52 Pages Posted: 22 Nov 2006

See all articles by Cheryl J. Wakslak

Cheryl J. Wakslak

NYU Stern School of Business

Yaacov Trope

NYU Stern School of Business

Nira Liberman

Tel Aviv University - Department of Psychology

Rotem Alony

Tel Aviv University

Date Written: September 1, 2006

Abstract

Conceptualizing probability as psychological distance, we draw on construal level theory (Trope & Liberman, 2003) to propose that decreasing an event's probability leads individuals to represent the event by its central, abstract, general features (high-level construal) rather than by its peripheral, concrete, specific features (low-level construal). Results indicated that when reported probabilities of events were low rather than high, participants were more broad (Study 1) and inclusive (Study 2) in their categorization of objects, increased their preference for general rather than specific activity descriptions (Study 3), segmented ongoing behavior into fewer units (Study 4), were more successful at abstracting visual information (Study 5), and were less successful at identifying details missing within a coherent visual whole (Study 6). Further, after exposure to low as opposed to high probability phrases, participants increasingly preferred to identify actions in ends-related rather than means-related terms (Study 7). Implications for probability assessment and choice under uncertainty are discussed.

Keywords: probability, likelihood, construal level theory, psychological distance, abstract

Suggested Citation

Wakslak, Cheryl J. and Trope, Yaacov and Liberman, Nira and Alony, Rotem, Seeing the Forest When Entry is Unlikely: Probability and the Mental Representation of Events (September 1, 2006). Available at SSRN: https://ssrn.com/abstract=946239 or http://dx.doi.org/10.2139/ssrn.946239

Cheryl J. Wakslak (Contact Author)

NYU Stern School of Business ( email )

Bobst Library, E-resource Acquisitions
20 Cooper Square 3rd Floor
New York, NY 10003-711
United States

Yaacov Trope

NYU Stern School of Business ( email )

Bobst Library, E-resource Acquisitions
20 Cooper Square 3rd Floor
New York, NY 10003-711
United States

Nira Liberman

Tel Aviv University - Department of Psychology ( email )

Ramat Aviv
Tel-Aviv, 6997801
Israel

Rotem Alony

Tel Aviv University

Ramat Aviv
Tel-Aviv, 6997801
Israel