Construal Levels and Self-Control

17 Pages Posted: 22 Nov 2006

See all articles by Yaacov Trope

Yaacov Trope

NYU Stern School of Business

Kentaro Fujita

New York University - Psychology Department

Nira Liberman

Tel Aviv University - Department of Psychology

Maya Levin-Sagi

Tel Aviv University

Date Written: September 1, 2006

Abstract

The authors propose that self-control involves making decisions and behaving in a manner consistent with high-level versus low-level construals of a situation. Activation of high-level construals (which capture global, superordinate, primary features of an event) should lead to greater self-control than activation of low-level construals (which capture local, subordinate, secondary features). In 6 experiments using 3 different techniques, the authors manipulated construal levels and assessed their effects on self-control and underlying psychological processes. High-level construals led to decreased preferences for immediate over delayed outcomes, greater physical endurance, stronger intentions to exert self-control, and less positive evaluations of temptations that undermine self-control. These results support a construal-level analysis of self-control.

Keywords: self-regulation, self-control, mental construal, preference reversals

Suggested Citation

Trope, Yaacov and Fujita, Kentaro and Liberman, Nira and Levin-Sagi, Maya, Construal Levels and Self-Control (September 1, 2006). Available at SSRN: https://ssrn.com/abstract=946436 or http://dx.doi.org/10.2139/ssrn.946436

Yaacov Trope (Contact Author)

NYU Stern School of Business ( email )

Bobst Library, E-resource Acquisitions
20 Cooper Square 3rd Floor
New York, NY 10003-711
United States

Kentaro Fujita

New York University - Psychology Department ( email )

Bobst Library, E-resource Acquisitions
20 Cooper Square 3rd Floor
New York, NY 10003-711
United States

Nira Liberman

Tel Aviv University - Department of Psychology ( email )

Ramat Aviv
Tel-Aviv, 6997801
Israel

Maya Levin-Sagi

Tel Aviv University ( email )

Ramat Aviv
Tel-Aviv, 6997801
Israel

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