On Financial Strategy

Business Strategy Series, Vol. 8, No. 6, pp. 409-417, 2007

Posted: 23 Nov 2006

See all articles by Joseph Calandro, Jr.

Joseph Calandro, Jr.

Fordham University - Gabelli Center for Global Security Analysis

Robert Flynn

Saint Paul Travelers Company, Inc.


In today's rapidly changing business world success is often achieved through simultaneous operations; nevertheless, the critical functions of finance and strategy are frequently practiced in isolation. The approach that we advocate, which we call Financial Strategy, temporally links critical strategic and financial activities throughout a firm thus leading to better executive decision-making, as well as increased understanding and buy-in throughout the firm. Incorporating performance measurement into the Financial Strategy framework reinforces this linkage. The result is a strategy that clearly guides production, resources that are allocated to efficiently execute strategic initiatives and performance measurement that serves as a cohesive management and feedback system rather than simply a method of reward and punishment. As we will show, Financial Strategy is not simply the linkage of three critically important disciplines, but a way of capitalizing on the interaction of each within a comprehensive framework to create value over time.

Keywords: Firm Objectives, Organization and Behavior

JEL Classification: G39, L29, M10, O20

Suggested Citation

Calandro, Jr., Joseph and Flynn, Robert, On Financial Strategy. Available at SSRN: https://ssrn.com/abstract=946779

Joseph Calandro, Jr. (Contact Author)

Fordham University - Gabelli Center for Global Security Analysis ( email )

531 Hughes Hall
441 E. Fordham Rd
Bronx, NY 10458
United States

HOME PAGE: http://www.linkedin.com/in/josephcalandro/

Robert Flynn

Saint Paul Travelers Company, Inc. ( email )

One Tower Square, 8MS
Hartford, CT 06183
United States
860-954-0391 (Phone)

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