Building Better Theory by Bridging the Quantitative-Qualitative Divide

15 Pages Posted: 7 Dec 2006

See all articles by Sonali Shah

Sonali Shah

University of Illinois at Urbana-Champaign

Kevin G. Corley

Arizona State University - W. P. Carey School of Business

Abstract

Qualitative methods for data collection and analysis are not mystical, but they are powerful, particularly when used to build new or refine existing theories. This article provides an introduction to qualitative methods and an overview of tactics for ensuring rigor in qualitative research useful for the novice researcher, as well as more experienced researchers interested in expanding their methodological repertoire or seeking guidance on how to evaluate qualitative research. We focus our discussion on the qualitative analytical technique of grounded theory building, and suggest that organizational research has much to gain by coupling of use of qualitative and quantitative research methods.

Suggested Citation

Shah, Sonali and Corley, Kevin G., Building Better Theory by Bridging the Quantitative-Qualitative Divide. Journal of Management Studies, Vol. 43, No. 8, pp. 1821-1835, December 2006. Available at SSRN: https://ssrn.com/abstract=950078 or http://dx.doi.org/10.1111/j.1467-6486.2006.00662.x

Sonali Shah (Contact Author)

University of Illinois at Urbana-Champaign ( email )

Wohlers Hall
1206 South Sixth Street
Champaign, IL 61822
United States

Kevin G. Corley

Arizona State University - W. P. Carey School of Business ( email )

Dept. of Management & Entrepreneurship
PO Box 874006
Tempe, AZ 85287
United States

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