General Electric's Quest for Global Competitive Advantage: In Search of Structural and Strategic Alignment

Abstract

The focus of this research paper is to perform a structural analysis of General Electric (GE) as it strives to attain global competitive advantage in light of new leadership strategies. In addition, the paper presents recommendations to enable a structural design that establishes alignment between General Electric's (GE's) structure and its newly established strategies. GE's new strategies focus on customer value, innovation, leadership in technology, commercial excellence, globalization, and market segmentation based on growth leadership. First, the analysis will focus on factors that influence the level of synthesis between GE's technical core and its peripheral components. Second, the paper identifies and evaluates several interrelated sub-systems relationships that impacts the synergistic alignment between GE's technical core and its peripheral components. These interrelated sub-system relationships provide the key to establishing a foundation for determining an optimal structure aligned with GE's strategies. In summary, this paper evaluates GE's current technical core and peripheral components from a systems perspective to make structural recommendations on how to best align GE's structure with its newly established strategies.

Keywords: GE,institution, institutional, strategy, structure, strategic, organizational, organization, General Electric, leadership, costs, six sigma, coalitition, excellence, globalization, peripherial, synthesis, synergy, structural, management, power, segmentation, technical, core