Designing Business Curricula: An Iterative, Processual Module for Higher Education

14 Pages Posted: 10 Jan 2007

Date Written: January 9, 2007

Abstract

Universities - in the UK and elsewhere - are caught on the horns of a dilemma: they need to innovate in course design, but have little or no money available for speculative investment in new programmes. This paper presents an approach to curriculum design that links the pedagogical concerns of quality standards and knowledge creation to the commercial imperatives of funding and development of third-stream income. Drawing in part on Whittington's classification of theories of strategy, it suggests an emergent process serving multiple outcomes in a low-cost, low-risk model. It also addresses in outline the issues of assessment and teaching and dealing with the potential loss of coherence in such an approach.

Keywords: curriculum design, higher education, business education, evaluation, assessment, teaching and learning

JEL Classification: A20, A22, A23, D70, I20, M0

Suggested Citation

Nordberg, Donald, Designing Business Curricula: An Iterative, Processual Module for Higher Education (January 9, 2007). Available at SSRN: https://ssrn.com/abstract=956063 or http://dx.doi.org/10.2139/ssrn.956063

Donald Nordberg (Contact Author)

Bournemouth University ( email )

Executive Business Centre, 89 Holdenhurst Road,
Bournemouth, BH8 8EB
United Kingdom

HOME PAGE: http://staffprofiles.bournemouth.ac.uk/display/dnordberg

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
130
Abstract Views
1,038
rank
254,845
PlumX Metrics