Innovation and Project Development: An Impossible Equation? Lessons from an Innovative Automobile Project Development

11 Pages Posted: 13 Jan 2007

See all articles by Franck Aggeri

Franck Aggeri

affiliation not provided to SSRN

Blanche Segrestin

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS)

Abstract

Product development performance has become a key issue for car manufacturers. But innovation seeks to outperform dominant design, whereas project development targets well-defined areas (costs, lead times, quality, etc.). This article provides an analysis of the extent to which innovation is compatible with recent managerial and technical methods (project and multi-project management, co-development, simulation tools and digital mock-ups, etc.). The analysis is based on a recent development project conducted at Renault in which these various techniques were used in an attempt to achieve highly ambitious targets simultaneously in the areas of lead times, costs and innovation. During the course of the project, unexpected design problems revealed failures in co-ordination, monitoring procedures and expertise. We argue that recent project development methods can induce negative effects on collective learning processes and that these effects have managerial implications for innovative developments.

Suggested Citation

Aggeri, Franck and Segrestin, Blanche, Innovation and Project Development: An Impossible Equation? Lessons from an Innovative Automobile Project Development. R&D Management, Vol. 37, Issue 1, pp. 37-47, January 2007, Available at SSRN: https://ssrn.com/abstract=956981 or http://dx.doi.org/10.1111/j.1467-9310.2007.00457.x

Franck Aggeri (Contact Author)

affiliation not provided to SSRN

No Address Available

Blanche Segrestin

École Nationale Supérieure des Mines de Paris - Centre de Gestion Scientifique (CGS) ( email )

60, boulevard Saint-Michel
Paris Cedex 06, 75272
France

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