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A Introduction to Behavioral Economics: The Complicating But Sometimes Critical Considerations

Hugh H. Schwartz

University of the Republic, Uruguay

January 30, 2007

This paper attempts to provide a substantive introduction to behavioral economics for a general audience, and for introductory and intermediate level students of economics and business administration. 1. Introduction; 2. The Background; 3. Bounded Rationality; 4. Prospect Theory and other major contributions from psychology; 5. Preferences; 6. Anomalies; 7. Heuristics, Context and Biases; 8. Intertemporal Decision Making; 9. Empirical Techniques; 10. Visceral Factors, Emotion, Affect and Social Psychology; 11. Neuroeconomics; 12. Relative Considerations, Social Preferences, Justice and Happiness; 13. Opportunity Costs; and 14.Applications. The latter touches on Saving, Behavioral finance, Marketing and organizational behavior, Labor economics, Cost-benefit analysis,Industrial Organization, Law and economics, Tax incentive alternatives, Monetary policy, Macroeconomic analysis generally, and Development economics. A select bibliography is offered, divided into introductory, intermediate level and more advanced level offerings.

Number of Pages in PDF File: 52

Keywords: Bounded rationality, prospect theory, preferences, anomalies, heuristics, context and biases, intertemporal decision making, empirical techniques, emotion and social psychology, neuroeconomics, relative considerations, social preferences, justice and happiness, opportunity costs, applications

JEL Classification: A10, B40, D20, D80, G10

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Date posted: January 30, 2007 ; Last revised: November 11, 2007

Suggested Citation

Schwartz, Hugh H., A Introduction to Behavioral Economics: The Complicating But Sometimes Critical Considerations (January 30, 2007). Available at SSRN: https://ssrn.com/abstract=960222 or http://dx.doi.org/10.2139/ssrn.960222

Contact Information

Hugh H. Schwartz (Contact Author)
University of the Republic, Uruguay ( email )
Montevideo, 11300
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