Accelerated Internationalisation by Emerging Multinationals: The Case of the White Goods Sector

29 Pages Posted: 30 Jan 2007

See all articles by Federico Bonaglia

Federico Bonaglia

Organization for Economic Co-Operation and Development (OECD) - Development Centre (DEV)

Andrea Goldstein

Organization for Economic Co-Operation and Development (OECD)

John A. Mathews

Macquarie Graduate School of Management

Date Written: January 16, 2007

Abstract

The emergence of a "second wave" of developing-country multinational enterprises (MNEs) in a variety of industries is one of the characterizing features of globalization. This paper documents how emerging markets' MNEs (EM-MNEs) may follow quite different patterns to reach, or at least approach, global competitiveness. In particular, it investigates how three EM-MNEs pursued global growth through accelerated internationalization combined with strategic and organizational innovation. Haier (China), Mabe (Mexico) and Ar├želik (Turkey) emerged as multinationals in the large home appliances (so-called "white goods") industry. The recipe for the success of these firms seems to lie in their ability to treat global competition as an opportunity to build capabilities, move into more profitable industry segments, and adopt strategies that turn latecomer status into a source of competitive advantage. At the same time, their experiences show that there are many strategies and trajectories for going global, consistent with a pluralistic conceptualization of globalization.

Keywords: Internationalisation, latecomer, MNEs, white goods, Haier, Arcelik, Mabe

JEL Classification: F23, M2

Suggested Citation

Bonaglia, Federico and Goldstein, Andrea and Mathews, John A., Accelerated Internationalisation by Emerging Multinationals: The Case of the White Goods Sector (January 16, 2007). Available at SSRN: https://ssrn.com/abstract=960240 or http://dx.doi.org/10.2139/ssrn.960240

Federico Bonaglia (Contact Author)

Organization for Economic Co-Operation and Development (OECD) - Development Centre (DEV) ( email )

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Andrea Goldstein

Organization for Economic Co-Operation and Development (OECD) ( email )

2 rue Andre Pascal
Paris Cedex 16, 75775
France

John A. Mathews

Macquarie Graduate School of Management ( email )

New South Wales - 2109
Australia
612 9850 6082 (Phone)

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