33 Pages Posted: 5 Feb 2007
Date Written: January 2007
Are beautiful politicians more likely to be elected? To test this, we use evidence from Australia, a country in which voting is compulsory, and in which voters are given 'How to Vote' cards depicting photos of the major party candidates as they arrive to vote. Using raters chosen to be representative of the electorate, we assess the beauty of political candidates from major political parties, and then estimate the effect of beauty on voteshare for candidates in the 2004 federal election. Beautiful candidates are indeed more likely to be elected, with a one standard deviation increase in beauty associated with a 1½ - 2 percentage point increase in voteshare. Our results are robust to several specification checks: adding party fixed effects, dropping well-known politicians, using a non-Australian beauty rater, omitting candidates of non-Anglo Saxon appearance, controlling for age, and analyzing the 'beauty gap' between candidates running in the same electorate. The marginal effect of beauty is larger for male candidates than for female candidates, and appears to be approximately linear. Consistent with the theory that returns to beauty reflect discrimination, we find suggestive evidence that beauty matters more in electorates with a higher share of apathetic voters.
Keywords: Economics of beauty, elections, voter rationality, information shortcuts, thin slices
JEL Classification: D72, J45, J71
Suggested Citation: Suggested Citation