The Derived Demand for Advertising: A Theoretical and Empirical Investigation
24 Pages Posted: 8 Feb 2007
No abstract available.
Suggested Citation: Suggested Citation
Ehrlich, Isaac and Fisher, Lawrence, The Derived Demand for Advertising: A Theoretical and Empirical Investigation. American Economic Review, Vol. 72, No. 3, pp. 366-388, June 1982, Available at SSRN: https://ssrn.com/abstract=961490
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