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The Derived Demand for Advertising: A Theoretical and Empirical Investigation

American Economic Review, Vol. 72, No. 3, pp. 366-388, June 1982

24 Pages Posted: 8 Feb 2007

See all articles by Isaac Ehrlich

Isaac Ehrlich

State University of New York at Buffalo - Department of Economics; National Bureau of Economic Research (NBER); University of Chicago - University of Chicago Press; Institute for the Study of Labor (IZA)

Lawrence Fisher

Rutgers University, Newark, School of Business-Newark, Department of Finance & Economics

Abstract

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Suggested Citation

Ehrlich, Isaac and Fisher, Lawrence, The Derived Demand for Advertising: A Theoretical and Empirical Investigation. American Economic Review, Vol. 72, No. 3, pp. 366-388, June 1982, Available at SSRN: https://ssrn.com/abstract=961490

Isaac Ehrlich (Contact Author)

State University of New York at Buffalo - Department of Economics ( email )

415 Fronczak Hall
Buffalo, NY 14260
United States
716-645 2121 (Phone)
716-645 2127 (Fax)

HOME PAGE: http://arts-sciences.buffalo.edu/economics/faculty/faculty-directory/ehrlich.html

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

University of Chicago - University of Chicago Press ( email )

1427 E. 60th Street
Chicago, IL 60637
United States

Institute for the Study of Labor (IZA) ( email )

P.O. Box 7240
Bonn, D-53072
Germany

Lawrence Fisher

Rutgers University, Newark, School of Business-Newark, Department of Finance & Economics ( email )

111 Washington Avenue
Newark, NJ 07102
United States

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