Measuring the Quality of E-Banking Portals - an Empirical Investigation
International Journal of Bank, Vol. 23, No. 2, 2005
23 Pages Posted: 12 Feb 2007
Purpose - In the internet economy, the business model of web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into the services and characteristics that transform a web site into a portal as well as into the dimensions that determine the customer's evaluation of the portal's service quality.
Design/methodology/approach - Based on an empirical study in the field of e-banking, the authors validate a measurement model for the construct of web portal quality based on the following dimensions: security and trust, basic services quality, cross-buying services quality, added value, transaction support and responsiveness.
Findings - The identified dimensions can reasonably be classified into three service categories: core services, additional services, and problem-solving services.
Originality/value - The knowledge of these dimensions as major determinants of consumer's quality perception in the internet provides banks a promising starting point for establishing an effective quality management for their e-businesses.
Keywords: Banking, Electronic commerce, Service delivery, Service quality
Suggested Citation: Suggested Citation