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A Resource-Based View and Market Orientation Theory Examination of the Role of 'Familiness' in Family Business Success

15 Pages Posted: 14 Feb 2007  

John Tokarczyk

Oregon State University - Department of Forest Resources

Eric Hansen

Oregon State University - College of Forestry

Mark Green

Oregon State University - College of Business

Jon Down

Oregon State University - Austin Entrepreneurship Program

Abstract

This article considers the familiness construct within the resource-based view of the firm by examining the manner in which intangible and other unique resources translate into competitive advantages held by family businesses. Specifically, this article, through a case-based approach, questions whether the familiness qualities of a firm contribute to actualization of an effective market orientation thereby constituting a competitive advantage. Analysis of multiple interviews from family owners and managers suggests that familiness qualities, including, but not limited to, strategic focus, customer orientation, family relationships, and operational efficiency, do contribute to a propensity for execution of an effective market orientation.

Suggested Citation

Tokarczyk, John and Hansen, Eric and Green, Mark and Down, Jon, A Resource-Based View and Market Orientation Theory Examination of the Role of 'Familiness' in Family Business Success. Family Business Review, Vol. 20, No. 1, pp. 17-31, March 2007. Available at SSRN: https://ssrn.com/abstract=962989 or http://dx.doi.org/10.1111/j.1741-6248.2007.00081.x

John Tokarczyk (Contact Author)

Oregon State University - Department of Forest Resources ( email )

Corvallis, OR 97331
United States

HOME PAGE: http://directory.oregonstate.edu/?type=search&cn=John+Tokarczyk&osudepartment=&affiliation=any&mail=

Eric Hansen

Oregon State University - College of Forestry ( email )

Corvallis, OR 97331
United States

HOME PAGE: http://directory.oregonstate.edu/?type=showfull&osuuid=24680204245

Mark Green

Oregon State University - College of Business ( email )

Corvallis, OR 97331
United States

Jon Down

Oregon State University - Austin Entrepreneurship Program ( email )

Corvallis, OR 97331
United States

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