"Double Agents": Assessing the Role of Electronic Product Recommendation Systems

20 Pages Posted: 21 Feb 2007

See all articles by Gerald Häubl

Gerald Häubl

University of Alberta - Department of Marketing, Business Economics & Law

Kyle B. Murray

University of Alberta - Department of Marketing, Business Economics & Law

Date Written: December 2005

Abstract

Electronic information can easily overwhelm people with large volumes of data. An abundance of information often strains human limits: attention, memory, motivation, or other factors. In response to this challenge, software tools that assist humans in filtering and organizing information into more digestible amounts and formats have appeared. This article focuses on tools that provide online shoppers with personalized product recommendations and the benefits and potential difficulties consumers may experience when using such tools.

Keywords: recommendation agents, recommender systems, electronic commerce, e-commerce, consumer choice, judgment and decision making

Suggested Citation

Häubl, Gerald and Murray, Kyle B., "Double Agents": Assessing the Role of Electronic Product Recommendation Systems (December 2005). Available at SSRN: https://ssrn.com/abstract=964191 or http://dx.doi.org/10.2139/ssrn.964191

Gerald Häubl (Contact Author)

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada

Kyle B. Murray

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada
780-248-1091 (Phone)
780-492-4631 (Fax)

HOME PAGE: http://www.kylemurray.com

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