"Double Agents": Assessing the Role of Electronic Product Recommendation Systems
20 Pages Posted: 21 Feb 2007
Date Written: December 2005
Electronic information can easily overwhelm people with large volumes of data. An abundance of information often strains human limits: attention, memory, motivation, or other factors. In response to this challenge, software tools that assist humans in filtering and organizing information into more digestible amounts and formats have appeared. This article focuses on tools that provide online shoppers with personalized product recommendations and the benefits and potential difficulties consumers may experience when using such tools.
Keywords: recommendation agents, recommender systems, electronic commerce, e-commerce, consumer choice, judgment and decision making
Suggested Citation: Suggested Citation