"Double Agents": Assessing the Role of Electronic Product Recommendation Systems
20 Pages Posted: 21 Feb 2007
Date Written: December 2005
Abstract
Electronic information can easily overwhelm people with large volumes of data. An abundance of information often strains human limits: attention, memory, motivation, or other factors. In response to this challenge, software tools that assist humans in filtering and organizing information into more digestible amounts and formats have appeared. This article focuses on tools that provide online shoppers with personalized product recommendations and the benefits and potential difficulties consumers may experience when using such tools.
Keywords: recommendation agents, recommender systems, electronic commerce, e-commerce, consumer choice, judgment and decision making
Suggested Citation: Suggested Citation
Do you have negative results from your research you’d like to share?
Recommended Papers
-
'Listening in' to Find Unmet Customer Needs and Solutions
By Glen L. Urban and John R. Hauser
-
Measuring Consumer Attitudes Toward the Marketplace with Tailored Interviews
-
Willingness to Pay for Advice: The Role of Rational and Experiential Processing
By John Godek and Kyle B. Murray