Ads2kids.Com: Should Government Regulate Advertising to Children on the World Wide Web?

54 Pages Posted: 17 Jun 1998 Last revised: 11 Oct 2015

Angela J. Campbell

Georgetown University Law Center

Date Written: May 1, 1998

Abstract

The US has laws and regulations to protect children from excessive and unfair advertising on television, in connection with 900 numbers and in schools. This article argues that similar protections are needed on commercial sites targeted to children on the World Wide Web. Specifically, the article considers the extent to which the same underlying policy concerns regarding advertising to children are present in web advertising, suggests why reliance on FTC enforcement of existing law and industry self-regulation is insufficient, and identifies key elements to be included in legislation.

Suggested Citation

Campbell, Angela J., Ads2kids.Com: Should Government Regulate Advertising to Children on the World Wide Web? (May 1, 1998). Gonzaga Law Review, Vol. 33, No. 311, 1998. Available at SSRN: https://ssrn.com/abstract=96616 or http://dx.doi.org/10.2139/ssrn.96616

Angela J. Campbell (Contact Author)

Georgetown University Law Center ( email )

600 New Jersey Avenue, NW
Washington, DC 20001
United States

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