Ads2kids.Com: Should Government Regulate Advertising to Children on the World Wide Web?
54 Pages Posted: 17 Jun 1998 Last revised: 11 Oct 2015
Date Written: May 1, 1998
The US has laws and regulations to protect children from excessive and unfair advertising on television, in connection with 900 numbers and in schools. This article argues that similar protections are needed on commercial sites targeted to children on the World Wide Web. Specifically, the article considers the extent to which the same underlying policy concerns regarding advertising to children are present in web advertising, suggests why reliance on FTC enforcement of existing law and industry self-regulation is insufficient, and identifies key elements to be included in legislation.
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