Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products

16 Pages Posted: 1 Mar 2007

See all articles by Joep P. Cornelissen

Joep P. Cornelissen

Independent

S. Alexander Haslam

University of Exeter - School of Psychology

John M. T. Balmer

University of Bradford - School of Management

Abstract

This paper provides an overview of previous work that has explored issues of social, organizational and corporate identity. Differences in the form and focus of research into these three topics are noted. Social identity work generally examines issues of cognitive process and structure; organizational identity research tends to address the patterning of shared meanings; studies of corporate identity tend to focus on products that communicate a specific image. Nonetheless, across these areas there is general consensus that collective identities are (a) made viable by their positivity and distinctiveness, (b) fluid, (c) a basis for shared perceptions and action, (d) strategically created and managed, (e) qualitatively different from individual identities and (f) the basis for material outcomes and products. This paper calls for greater cross-fertilization of the three identity literatures and discusses requirements for the integration of micro- and macro-level analyses.

Suggested Citation

Cornelissen, Joep P. and Haslam, S. Alexander and Balmer, John M. T., Social Identity, Organizational Identity and Corporate Identity: Towards an Integrated Understanding of Processes, Patternings and Products. British Journal of Management, Vol. 18, No. S1, pp. S1-S16, March 2007. Available at SSRN: https://ssrn.com/abstract=966462 or http://dx.doi.org/10.1111/j.1467-8551.2007.00522.x

Joep P. Cornelissen (Contact Author)

Independent

No Address Available

S. Alexander Haslam

University of Exeter - School of Psychology ( email )

Exeter EX4 4QX, Devon
United Kingdom

John M. T. Balmer

University of Bradford - School of Management ( email )

Emm Lane
Bradford, West Yorkshire Bd9 4JL
United Kingdom

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