Cooperating If One's Goals are Collective-Based: Social Identification Effects in Social Dilemmas as a Function of Goal-Transformation

34 Pages Posted: 9 Mar 2007

See all articles by David De Cremer

David De Cremer

University of Maastricht

D.L. van Knippenberg

Erasmus University Rotterdam (EUR)

Eric van Dijk

Leiden University

Esther van Leeuwen

VU University Amsterdam

Date Written: February 5, 2007

Abstract

Prior studies of the effect of group identification on cooperation in social dilemmas have advanced two competing accounts of this effect, the goal-transformation hypothesis, which holds that identification implies a sense of collective self, which makes personal and collective goals interchangeable, and the goal-amplification hypothesis, which states that identification induces positive expectations about others’ cooperative behavior. These prior studies have, however, neglected to assess the process measures necessary to pit the one account against the other. Following prior research, the present study showed that the effect of identification was moderated by participants’ social value orientation (i.e., individual differences in evaluating the importance of outcomes for self and other) in such a way that identification influenced proselfs’ cooperation more than prosocials’ cooperation. This suggests that the consequence of group identification is that collective goals become personal goals. Extending earlier recent research, mediational analyses showed that the effect of our identification manipulation was mediated by participants’ sense of collective self and not by their expectations. Taken together, these results provide strong support in favor of the goal-transformation hypothesis.

Keywords: Goal-amplification hypothesis, Goal-transformation hypothesis

Suggested Citation

De Cremer, David and Van Knippenberg, Daan and van Dijk, Eric and Leeuwen, E. van, Cooperating If One's Goals are Collective-Based: Social Identification Effects in Social Dilemmas as a Function of Goal-Transformation (February 5, 2007). ERIM Report Series Reference No. ERS-2007-010-ORG. Available at SSRN: https://ssrn.com/abstract=969531

David De Cremer (Contact Author)

University of Maastricht ( email )

P.O. Box 616
Maastricht, 6200MD
Netherlands

Daan Van Knippenberg

Erasmus University Rotterdam (EUR) ( email )

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA
Netherlands

Eric van Dijk

Leiden University ( email )

Postbus 9500
Leiden, 2300 RA
Netherlands

E. van Leeuwen

VU University Amsterdam

De Boelelaan 1105
Amsterdam, ND North Holland 1081 HV
Netherlands

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