A Strategic Guide on Two-Sided Markets Applied to the ISP Market

Communications & Strategies, No. 61, 1st Quarter 2006

19 Pages Posted: 28 Mar 2007

Abstract

This paper looks at a new body of literature that deals with two-sided markets and focuses on the Internet Service Provider (ISP) segment. ISPs seem to act as a platform enabling transactions between web sites and end consumers. We propose a strategic guide for ISPs that covers features of two-sided markets such as strong externalities and discuss how these market characteristics can affect competition policy.

Keywords: Platform, externalities, price allocation, competition policy

JEL Classification: L51, L96, L86

Suggested Citation

Cortade, Thomas, A Strategic Guide on Two-Sided Markets Applied to the ISP Market. Communications & Strategies, No. 61, 1st Quarter 2006, Available at SSRN: https://ssrn.com/abstract=976591

Thomas Cortade (Contact Author)

University of Montpellier ( email )

Avenue de la Mer Site Richter
163 Rue Auguste Broussonnet
Montpellier, Cedex 2 34090
France

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