The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences?

20 Pages Posted: 14 Apr 2007

See all articles by On Amir

On Amir

University of California, San Diego (UCSD) - Rady School of Management

Nina Mazar

Boston University - Questrom School of Business

Date Written: April 2007

Abstract

An ongoing debate revolves around the assumption of preference stability. We investigate the hypothesis that certain preferences do indeed remain stable and propose that preferences formed in early adulthood are likely to remain stable because of an increased likelihood of relating to people's identity. We present evidence from three studies showing that experts (Study 1) as well as lay people (Study 2) have very strong preferences for movies they have seen as early adults. In addition we show that (Study3) preferences closely tied to one's identity at early adulthood (e.g., clothes) are more persistent than those less closely tied to one's identity at that age (e.g., cars).

Keywords: Preferences, Identity, Self

JEL Classification: D00, M3, M31

Suggested Citation

Amir, On and Mazar, Nina, The Most Influential Age Hypothesis: Does the Self Cause Predictable Preferences? (April 2007). Available at SSRN: https://ssrn.com/abstract=980078 or http://dx.doi.org/10.2139/ssrn.980078

On Amir (Contact Author)

University of California, San Diego (UCSD) - Rady School of Management ( email )

9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States
858-534-2023 (Phone)
858-534-0745 (Fax)

HOME PAGE: http://management.ucsd.edu/faculty/directory/amir/

Nina Mazar

Boston University - Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA MA 02215
United States

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