Strategic Decision Making of Entrepreneurs within Small High Innovator Firms

International Entrepreneurship and Management Journal, Vol. 2, pp. 261-280, 2006

Posted: 15 Apr 2007

See all articles by Tim Mazzarol

Tim Mazzarol

University of Western Australia

Sophie Reboud

Université de Bourgogne - Burgundy School of Business

Abstract

The study examines strategic decision making among entrepreneurs from small firms engaged in early stage commercialisation. It is based on a questionnaire survey of 57 firms and the results suggest that if entrepreneurs within small innovator firms feel the innovation can be commercialised with relatively few obstacles they will tend to downgrade the importance of external advisors. Greater value is placed on the views of customers and where the entrepreneur has the power to proceed with the innovation without recourse to other stakeholders he/she is most likely to go ahead if a positive response is received from leading customers. The article expands upon these findings to outline the design, development and application of a diagnostic assessment and screening tool to assist such entrepreneurs, formulate more systematic strategies than the response to an initial customer.

Keywords: Small Firms, Entrepreneurs, Innovation, Commercialisation, Case Studies, Strategic Decision Making, Diagnostic Assessment

Suggested Citation

Mazzarol, Tim and Reboud, Sophie, Strategic Decision Making of Entrepreneurs within Small High Innovator Firms. Available at SSRN: https://ssrn.com/abstract=980273

Tim Mazzarol (Contact Author)

University of Western Australia ( email )

35 Stirling Highway
Crawley, Western Australia 6009
Australia
+618 6488-3981 (Phone)
+618 6488-1072 (Fax)

Sophie Reboud

Université de Bourgogne - Burgundy School of Business ( email )

29 rue Sambin
Dijon, 21006
France

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