Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico
BUSINESS SOLUTIONS FOR THE GLOBAL POOR: CREATING SOCIAL AND ECONOMIC VALUE, V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke Barton, eds., Jossey-Bass, January 2007
14 Pages Posted: 18 Apr 2007
The Hybrid Value Chain model is systematically transforming the relationships between the business and citizen sectors. At the core of this approach is the assumption that many social innovations are relevant to pioneering businesses at the Base of the Pyramid and that the social entrepreneurs who have developed these innovations are natural partners for these businesses. This paper begins by highlighting the recent growth of the citizen sector and introduces principles emerging from the work of social entrepreneurs serving low-income families through market-driven approaches. Then, it discusses a pilot collaboration between Amanco, a leading water systems company in Latin America and two social entrepreneurs in Mexico. This pilot aims to better deliver irrigation systems to small farmers in rural Mexico. Last, it concludes by looking towards future challenges and opportunities.
Keywords: social entrepreneurship, ashoka, hybrid value chains, social innovation, bottom of the pyramid, irrigation, corporate social responsibility
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