Higher Education Marketing: Stakeholders' Perceptions, Degree of Trust and Desired Student Abilities - Case of Romania (Preliminary Raw Results)

9 Pages Posted: 24 Apr 2007

See all articles by Adriana Zait

Adriana Zait

University Alexandru Ioan Cuza Iasi

Date Written: 2006

Abstract

The present study intends to identify the main stakeholders' perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities; also, we analyzed the stakeholdres' opinions concerning the main abilities required for business students (especially marketing students). Five categories of strakeholders were analyzed: high school students (the future university candidates), present university students, former students (graduates), university professors, employers and public opinion, in general. The total sample was of 922 respondents.

Keywords: university education, stakeholders' perceptions, student abilities

JEL Classification: I00, I21

Suggested Citation

Zait, Adriana, Higher Education Marketing: Stakeholders' Perceptions, Degree of Trust and Desired Student Abilities - Case of Romania (Preliminary Raw Results) (2006). Available at SSRN: https://ssrn.com/abstract=982306 or http://dx.doi.org/10.2139/ssrn.982306

Adriana Zait (Contact Author)

University Alexandru Ioan Cuza Iasi ( email )

Carol I Blvd, Nr.11
Lasi, 700505

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