Higher Education Marketing: Stakeholders' Perceptions, Degree of Trust and Desired Student Abilities - Case of Romania (Preliminary Raw Results)
9 Pages Posted: 24 Apr 2007
Date Written: 2006
The present study intends to identify the main stakeholders' perceptions towards Romanian higher education and to estimate their degree of trust in Romanian universities; also, we analyzed the stakeholdres' opinions concerning the main abilities required for business students (especially marketing students). Five categories of strakeholders were analyzed: high school students (the future university candidates), present university students, former students (graduates), university professors, employers and public opinion, in general. The total sample was of 922 respondents.
Keywords: university education, stakeholders' perceptions, student abilities
JEL Classification: I00, I21
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