The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

20 Pages Posted: 1 May 2007 Last revised: 6 Jul 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University of Applied Sciences; Technical University Munich; University of Florida - College of Journalism & Communication; University of Cambridge

Multiple version iconThere are 2 versions of this paper

Date Written: 2007


The significance of international corporate communications (ICC) is growing, and the complexity associated with it is increasing. PR professionals are more and more engaged with international multicultural comparisons and models. Nevertheless, systematic understanding of international corporate communications remains underdeveloped. Whatever economics, law, cultural studies, political science, sociology, social psychology, linguistics and even communications theory beyond the range of PR have to say about the topic scarcely enters into the picture. This essay illustrates the status quo of international corporate communications through examples and it proposes a heuristic analytical grid, along with its interdisciplinary application. Finally, it concludes with a few basic considerations about the future of cross-border corporate communications, underlining the importance of globally-engaged corporate communicators' knowledge about the levels of target countries, target institutions, target contents and target actors.

Keywords: international, corporate communications, media, PR, intercultural

JEL Classification: M14

Suggested Citation

Sievert, Holger, The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications (2007). Available at SSRN: or

Holger Sievert (Contact Author)

Macromedia University of Applied Sciences ( email )

Head of Research Commission
Brüderstr. 17
Cologne, 50667


Technical University Munich ( email )

Institute for Life Long Learning
Arcisstr. 21
Munich, 80333


University of Florida - College of Journalism & Communication ( email )

Internal Communications Research Hub
1885 Stadium Rd
Gainesville, FL 32611
United States

HOME PAGE: http://

University of Cambridge ( email )

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom


Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics