The Valuation of Athletes as Risky Investments: A Theoretical Model
Journal of Sport Management, Vol. 22, No. 1, pp. 50-81, 2008
54 Pages Posted: 2 May 2007 Last revised: 21 Apr 2009
Date Written: December 6, 2007
The desire to hire the best athletes and coaches in order to maximize team performance necessitates generous compensation contracts, which in turn increase the risk of financial distress or even bankruptcy for team owners. Indeed, one of the largest expense items in the budget of professional sport teams is the remuneration of players and coaches. Yet an investment made today in a given team yields an uncertain income in the future, as team profitability depends on the (uncertain) performance of each player and the synchronization among players - both influenced by the coach. We present a formal theoretical model that assesses athletes' valuation, accounting for the abovementioned factors. The optimal compensation schedule is determined empirically by regressing expected performance measures of each player with the aggregate team performance. Once the optimal schedule has been determined, the expected rate of return for the owner is earned at the lowest possible risk.
Keywords: Sport, Economics, Valuation, Athletes, Risk
JEL Classification: L83, D81, D46
Suggested Citation: Suggested Citation