Human Resource Management and Customer Relationship Management (HRM & CRM)

4 Pages Posted: 16 May 2007

Date Written: 2003-2007


There is a close relationship between. Human Resource Management and Customer Relation ship Management. (HRM & CRM) in every organization or in enterprise.

The CRM and increasing it depends on employee's morals and efficiency. If we have a good HRM system, we can strongly improve our CRM. In CRM or in any enterprise the main part is customer, we should satisfy them, so we should develop our HRM and Human Resource strategies. We know the necessity of these, we know all the time we should emphasize on the humanistic materials such as, motivation, recruitment, payment, promotion and, etc. or the steps in CRM process that we should apply for having fixed and loyal customers or having a strong relation with our customers that they trust us, but how can we do this Well? We can provide some indicators that help you in managing your position, we are going to mention you one of them which called COPS checklist.

Suggested Citation

Noruzi, Mohammad Reza, Human Resource Management and Customer Relationship Management (HRM & CRM) (2003-2007). Available at SSRN: or

Mohammad Reza Noruzi (Contact Author)

PNU University, Iran, Maragheh ( email )

Maragheh, Tehran 55148
0098-9143216700 (Phone)

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