Human Resource Management and Customer Relationship Management (HRM & CRM)
Mohammad Reza Noruzi
PNU University, Iran, Maragheh
There is a close relationship between. Human Resource Management and Customer Relation ship Management. (HRM & CRM) in every organization or in enterprise.
The CRM and increasing it depends on employee's morals and efficiency. If we have a good HRM system, we can strongly improve our CRM. In CRM or in any enterprise the main part is customer, we should satisfy them, so we should develop our HRM and Human Resource strategies. We know the necessity of these, we know all the time we should emphasize on the humanistic materials such as, motivation, recruitment, payment, promotion and, etc. or the steps in CRM process that we should apply for having fixed and loyal customers or having a strong relation with our customers that they trust us, but how can we do this Well? We can provide some indicators that help you in managing your position, we are going to mention you one of them which called COPS checklist.
Number of Pages in PDF File: 4
Date posted: May 16, 2007