E-Commerce Settles for Established Payment Systems: Limited Market Potential for Innovative Payment Systems

Deutsche Bank Research E-conomics Working Paper No. 62

8 Pages Posted: 15 May 2007

See all articles by S. Heng

S. Heng

Baden-Wuerttemberg Cooperative State University

Date Written: May 14, 2007

Abstract

Established payment systems play a dominant role also in B2C e-commerce. Innovative payment systems can only be a success here if they pay attention to the particular features of e-commerce, convey the worth of their value-adding unique selling proposition and enjoy the support of established e-shops or financial service providers. However, apart from rare cases the conventional payment systems leave little room for the innovative systems. This holds all the more if the conventional payment systems are responding to the new demands of B2C e-commerce.

Keywords: Information- and communication technology, ICT, E-Business, E-Commerce, B2C-E-Commerce, Internet, e-Payments

JEL Classification: E42, E51, G29, O14, O33

Suggested Citation

Heng, Stefan, E-Commerce Settles for Established Payment Systems: Limited Market Potential for Innovative Payment Systems (May 14, 2007). Deutsche Bank Research E-conomics Working Paper No. 62. Available at SSRN: https://ssrn.com/abstract=986318 or http://dx.doi.org/10.2139/ssrn.986318

Stefan Heng (Contact Author)

Baden-Wuerttemberg Cooperative State University ( email )

Coblitzallee 1-9
Mannheim, Baden-Wuerttemberg 68163
Germany
+49 621 4105 1183 (Phone)
+49 621 4105 1245 (Fax)

HOME PAGE: http://www.mannheim.dhbw.de/profile/heng

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