E-Commerce Settles for Established Payment Systems: Limited Market Potential for Innovative Payment Systems
Deutsche Bank Research E-conomics Working Paper No. 62
8 Pages Posted: 15 May 2007
Date Written: May 14, 2007
Established payment systems play a dominant role also in B2C e-commerce. Innovative payment systems can only be a success here if they pay attention to the particular features of e-commerce, convey the worth of their value-adding unique selling proposition and enjoy the support of established e-shops or financial service providers. However, apart from rare cases the conventional payment systems leave little room for the innovative systems. This holds all the more if the conventional payment systems are responding to the new demands of B2C e-commerce.
Keywords: Information- and communication technology, ICT, E-Business, E-Commerce, B2C-E-Commerce, Internet, e-Payments
JEL Classification: E42, E51, G29, O14, O33
Suggested Citation: Suggested Citation