How Practitioners Can Use Evidence-Based Findings: Reply to Commentaries

4 Pages Posted: 25 May 2007 Last revised: 30 Dec 2011

See all articles by J. Scott Armstrong

J. Scott Armstrong

University of Pennsylvania - Marketing Department

Abstract

The commentaries reinforce my belief that research evidence alone is not sufficient for organizations to consider new methods. I suggest procedures to facilitate the implementation of evidence-based findings.

Suggested Citation

Armstrong, J. Scott, How Practitioners Can Use Evidence-Based Findings: Reply to Commentaries. Foresight: The International Journal of Applied Forecasting, Vol. 5, pp. 14-15, 2006. Available at SSRN: https://ssrn.com/abstract=988524

J. Scott Armstrong (Contact Author)

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-5087 (Phone)
215-898-2534 (Fax)

HOME PAGE: http://marketing.wharton.upenn.edu/people/faculty/armstrong.cfm

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