Bundles and Range Strategies: The Case of Telecom Operators

Communications and Strategies, No. 63, 3rd Quarter, pp. 19-31, 2006

13 Pages Posted: 13 Jun 2007

Date Written: August 7, 2007

Abstract

Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the bundle has resulted in the emergence of triple play, and even quadruple play. This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

Keywords: bundle, range strategy, triple play, quadruple play

JEL Classification: H41, K23, L82, L86, L88, O14 O33, O34, L90, L96

Suggested Citation

Pernet-Lubrano, Sophie, Bundles and Range Strategies: The Case of Telecom Operators (August 7, 2007). Communications and Strategies, No. 63, 3rd Quarter, pp. 19-31, 2006. Available at SSRN: https://ssrn.com/abstract=993117

Sophie Pernet-Lubrano (Contact Author)

IDATE ( email )

BP 4167
Montpellier cedex 5, 34092
France

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