Bundles and Range Strategies: The Case of Telecom Operators
Communications and Strategies, No. 63, 3rd Quarter, pp. 19-31, 2006
13 Pages Posted: 13 Jun 2007
Date Written: August 7, 2007
Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the bundle has resulted in the emergence of triple play, and even quadruple play. This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.
Keywords: bundle, range strategy, triple play, quadruple play
JEL Classification: H41, K23, L82, L86, L88, O14 O33, O34, L90, L96
Suggested Citation: Suggested Citation