Bundles and Range Strategies: The Case of Telecom Operators

Abstract

Against a background of competition and the generalisation of IP that characterises the field of electronic communications, the concept of the bundle has resulted in the emergence of triple play, and even quadruple play. This paper offers an overview of the growth of this phenomenon by introducing a distinction between the basic components of multiplay strategies and the diverse range of functions that can be linked to these strategies.

Keywords: bundle, range strategy, triple play, quadruple play

JEL Classification: H41, K23, L82, L86, L88, O14 O33, O34, L90, L96