The Role of Identification in Eliciting Social Movement Participation: A Conceptual Framework

Universite de Fribourg Suisse Working Paper No. 1/2007

34 Pages Posted: 18 Jun 2007

See all articles by Silke Michalski

Silke Michalski

University of Fribourg (Switzerland) - Faculty of Economics and Social Science

Bernd Helmig

Department of Business Administration, Chair Public & Nonprofit Management

Date Written: June 13, 2007

Abstract

Extending the existing theories of social movement - especially Klandermans' and Oegema's (1987) social movement participation model - with social identity theory and identity theory, the authors propose that identification and identity salience play an important role in eliciting social movement participation. Based on this assumption, an integrative conceptual framework will be introduced that includes findings from sociology, social psychology, organizational research, marketing, and nonprofit management to elaborate on identification and social movement participation will be introduced. The framework will be discussed using a current example of a Swiss social movement organization which has addressed a petition against DJ BoBo's vampire song with the argument that the pop song offends religious sensibilities.

Keywords: Identification Theory, Identity Theory, Identity Salience, Nonprofit Management, Social Movement

JEL Classification: M39, L31

Suggested Citation

Michalski, Silke and Helmig, Bernd, The Role of Identification in Eliciting Social Movement Participation: A Conceptual Framework (June 13, 2007). Available at SSRN: https://ssrn.com/abstract=993481 or http://dx.doi.org/10.2139/ssrn.993481

Silke Michalski (Contact Author)

University of Fribourg (Switzerland) - Faculty of Economics and Social Science ( email )

Fribourg, CH 1700
Switzerland

Bernd Helmig

Department of Business Administration, Chair Public & Nonprofit Management ( email )

L 5,4
Mannheim, D-68131
Germany
+49 621 181-1727 (Phone)
+49 621 181-1728 (Fax)

HOME PAGE: http://helmig.bwl.uni-mannheim.de

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