The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized Retail

23 Pages Posted: 15 Jun 2007

Date Written: June 15, 2007

Abstract

Organized retail has started to spread its roots in the Indian market since past one decade and is gradually making mark among all sections of the society. This paper tries to explore the way organized retail has dramatically changed not only the Indian traditional retailing structure by also the consumption behavior. The consumption behavior was examined with the help of a structured questionnaire. The results show that, for consumers, the shopping mall or variant of organized retail format is the preferred type of retail store, due to convenience and variety.

Keywords: traditional retailer, organized retailer, consumption pattern, retail format

Suggested Citation

Mishra, Mridula S., The Consumption Pattern of Indian Consumers: Choice between Traditional and Organized Retail (June 15, 2007). Available at SSRN: https://ssrn.com/abstract=994238 or http://dx.doi.org/10.2139/ssrn.994238

Mridula S. Mishra (Contact Author)

Ipsos ( email )

Vipul Square
SUSHANT LOK-1
GURGAON, HI HARYANA 122011
India

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