The Richness and Reach of Wikinomics: Is the Free Web-Based Encyclopedia Wikipedia Only for the Rich Countries?
Proceedings of the Joint Conference of The International Society of Marketing Development and the Macromarketing Society, June 2-5, 2007
12 Pages Posted: 23 Jun 2007
In this paper, a model of the patterns of correlation in Wikipedia, reach and richness, lays the foundation for studying whether or not the free web-based encyclopedia Wikipedia is only for developed countries. Wikipedia is used in this paper, as an illustrative case study for the enormous rise of the so-called Web 2.0 applications, a subject which has become associated with many golden promises: Instead of being at the outskirts of the global economy, the development of free or low-cost internet-based content and applications, makes it possible for poor, emerging, and transition countries to compete and collaborate on the same level as developed countries. Based upon data from 12 different Wikipedia language editions, we find that the central structural effect is on the level of human development in the current country. In other words, Wikipedia is in general, more for rich countries than for less developed countries. It is suggested that policy makers make investments in increasing the general level of literacy, education, and standard of living in their country. The main managerial implication for businesses, that will expand their social network applications to other countries, is to use the model of the patterns of correlation in Wikipedia, reach and richness, as a market screening and monitoring model.
Keywords: Keywords: Digital divide, Developing countries, Internet, Web 2.0, Social networks, Reach and richness, Wikipedia, Wikinomics, culture, language
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