The Bluebird Strategy

Abstract

In both our personal and professional lives, we yearn for golden opportunities to present themselves. Small opportunities are nice enough, but it’s the really big ones that are the stuff of daydreams. The Bluebird Strategy is an approach to being open to those truly great opportunities, which I call “bluebirds,” while at the same time, reducing our risks and the effects that catastrophes may have on us. In this way, we keep catastrophes from distracting us from these great opportunities.