National Trade Promotion Organizations: Their Role and Functions

A GUIDE TO DEVELOPING AGRICULTURAL MARKETS AND AGRO-ENTERPRISES, Daniele Giovannucci, ed., World Bank, 2004

16 Pages Posted: 28 Jun 2007

See all articles by Daniele Giovannucci

Daniele Giovannucci

Committee on Sustainability Assessment (COSA)

Abstract

although trade promotion organizations (TPOs) can be a cost-effective tool for developing trade and exports, their usefulness varies significantly from country to country. The author reviews the principles of establishing and structuring successful TPOs, clarifies their roles and defines their specific functions.

Keywords: trade promotion, export promotion, marketing studies, trade profiles, marketing plans, trade information, trade policy, international trade implications, exports, developing countries

Suggested Citation

Giovannucci, Daniele, National Trade Promotion Organizations: Their Role and Functions. Available at SSRN: https://ssrn.com/abstract=996771

Daniele Giovannucci (Contact Author)

Committee on Sustainability Assessment (COSA) ( email )

United States

HOME PAGE: http://www.thecosa.org

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