National Trade Promotion Organizations: Their Role and Functions
A GUIDE TO DEVELOPING AGRICULTURAL MARKETS AND AGRO-ENTERPRISES, Daniele Giovannucci, ed., World Bank, 2004
16 Pages Posted: 28 Jun 2007
although trade promotion organizations (TPOs) can be a cost-effective tool for developing trade and exports, their usefulness varies significantly from country to country. The author reviews the principles of establishing and structuring successful TPOs, clarifies their roles and defines their specific functions.
Keywords: trade promotion, export promotion, marketing studies, trade profiles, marketing plans, trade information, trade policy, international trade implications, exports, developing countries
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