Engaging Civil Society to Create Sustainable Agricultural Systems: Environmentally-Friendly Coffee in El Salvador and Mexico
THINKING OUT LOUD, LAC Civil Society Team, The World Bank, 1999
9 Pages Posted: 28 Jun 2007
Farmers are interested in sustainability and markets are interested as well, so how do the two link? While supply chains are indeed developing to facilitate the necessary linkages, civil society organizations serve as a useful component to help ensure farmer adoption in the field and a measure of equity in the relationships between producers and market actors. This paper illustrates some of the key experiences in two of the first efforts to develop innovative market-oriented approaches toward environmental and social sustainability by applying such standards (Organic and Rainforest Alliance) in the coffee business.
Keywords: sustainability, small farmers, markets, marketing, coffee, environment, social, organic, Rainforest Allliance, fair trade
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