Recent Top Papers (60 days)

As of: 21 Mar 2025 - 20 May 2025
Rank Paper Downloads
1.

E-Commerce with Augmented Reality: A Systematic Review of Acceptance and Risk Reduction Factors in Fashion and Beauty Retail

affiliation not provided to SSRN and affiliation not provided to SSRN
360
2.

Financial Technology and Its Effects on Small and Medium-scale Enterprises in Ghana: An Explanatory Research

University of Ghana - Department of Accounting and University for Development Studies
163
3.

Generative AI and Business Model Innovation in Banking

ESCP Business School and ESCP Europe, Berlin
139
4.

DeFi's Premise and Promise of Decentralization and Disintermediation

European University Institute - Max Weber Programme for Postdoctoral Studies
124
5.

Assessing Open Source Software Developer's Opportunity Costs in a Time of Generative AI

The Chinese University of Hong Kong (CUHK) - CUHK Business School, The Chinese University of Hong Kong, The Chinese University of Hong Kong and Chinese University of Hong Kong
123
6.

An Elaboration Likelihood Model from an Affordance Perspective for Live Streaming Purchase Intentions

Zhongnan University of Economics and Law, affiliation not provided to SSRN and Nanjing University of Science and Technology
114
7.

Helping Oneself by Helping a Rival: Social-Media Platforms’ Policies on Enabling Features for Influencers

University of Texas at Dallas, Naveen Jindal School of Management, The University of Texas at Dallas, Jindal School of Management and University of Texas at Dallas - Naveen Jindal School of Management
107
8.

The Impact of Modern Big Tech Antitrust on Digital Sovereignty

Yale University - Digital Ethics Center, University of Oxford - Oxford Internet Institute and Yale University - Digital Ethics Center
96
9.

Assessing the Economic Impact of Microfinance Programs in Developing Countries

Independent Researcher
90
10.

The Impact of Sensory Information Presentation in E-Commerce Platforms on Impulsive Buying: The Moderating Effect of Time Pressure

Ming Chuan University and National Changhua University of Education
85

All Time Top Papers

As of: 02 Jan 1997 - 20 May 2025
Rank Paper Downloads
1.

A Critical Review of Digital Marketing

DAV College for Girls and ISGEC Heavy Engineering Limited
111,625
2.

What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software

O'Reilly Media
53,738
3.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
36,399
4.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University
34,685
5.

The Dynamics of Crowdfunding: An Exploratory Study

University of Pennsylvania - Wharton School
33,258
6.

The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

Questrom School of Business, Boston University, Marshall School of Business - University of Southern California and Boston University - Department of Computer Science
26,787
7.

Bitcoin: An Innovative Alternative Digital Currency

Yale Law School
23,242
8.

Online Shopper Behavior: Influences of Online Shopping Decision

SCG Trading Services Co. Ltd and University of New Haven
20,147
9.

Impact of COVID-19 on Consumer Buying Behavior Toward Online Shopping in Iraq

Komar University for Science and Technology
18,617
10.

Social Privacy in Networked Publics: Teens’ Attitudes, Practices, and Strategies

Microsoft Research and Data & Society Research Institute
17,701