Recent Top Papers (60 days)

As of: 24 May 2019 - 23 Jul 2019
Rank Paper Downloads
1.

Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel

Emory University - Goizueta Business School, New York University (NYU) - Leonard N. Stern School of Business and Carnegie Mellon University - David A. Tepper School of Business
72
2.

How and When to Use the Political Cycle to Identify Advertising Effects

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Princeton University - Department of Economics
60
3.

Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising

Columbia University, Columbia Business School - Decision Risk and Operations, Columbia University - Department of Industrial Engineering and Operations Research (IEOR), Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and affiliation not provided to SSRN
56
4.

Robo-Advisors: A Substitute for Human Financial Advice?

University of Marburg | Institute of Accounting and Finance and University of Giessen - Department of Financial Services
37
5.

Omnichannel Fulfillment Dilemmas: Customer Preferences and Manager Perceptions

University of Pennsylvania - Operations, Information and Decisions Department, Harvard University - Technology & Operations Management Unit and Rotterdam School of Management, Erasmus University
26
6.

Commercial Success through Commercials? Advertising and Satellite TV Operators

Northwestern University, Kellogg School of Management, Northwestern University, Kellogg School of Management and University of Chicago
22
7.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

affiliation not provided to SSRN, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
21
8.

The Impact of Emotional Advertising on Consumer Buying Behavior for Home Appliance Products in Pakistan

Karachi University Business School, Students and University of Karachi - Business School
20
9.

Consumers’ Responses Towards Social Media Advertising on Facebook in Tourism Industry Within Pakistan

Karachi University Business School and University of Karachi - Business School
17
10.

New Product Development in an Omnichannel World

Rotterdam School of Management, Erasmus University and University of Pennsylvania - Operations, Information and Decisions Department
17

All Time Top Papers

As of: 02 Jan 1997 - 23 Jul 2019
Rank Paper Downloads
1.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,444
2.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
12,727
3.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
10,982
4.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology - Department of Business Management
10,489
5.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,475
6.

Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?

University of Hull
9,492
7.

Flash Cookies and Privacy II: Now with HTML5 and ETag Respawning

Worcester Polytechnic Institute (WPI), University of Wyoming, University of California, Berkeley - School of Information, Good Research and University of California, Berkeley - School of Information
9,021
8.

Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Massachusetts Institute of Technology (MIT) - Sloan School of Management, Georgia Institute of Technology - Scheller College of Business and Massachusetts Institute of Technology (MIT) - Sloan School of Management
8,668
9.

How Effective are Groupon Promotions for Businesses?

Rice University - Jesse H. Jones Graduate School of Business
8,350
10.

The Global Automotive Industry Value Chain: What Prospects for Upgrading by Developing Countries

University of Sussex - Institute of Development Studies and United Nations Industrial Development Organisation - Strategic Research and Economics
7,375