Recent Top Papers (60 days)

As of: 22 Jan 2019 - 23 Mar 2019
Rank Paper Downloads
1.

Stop the Music?: The Effect of Music on Risky Financial Decisions: An Experimental Study

College of Management Academic Studies, Israel, College of Management Academic Studies, Israel and College of Management Academic Studies, Israel
63
2.

Rural Customer's Behavior Towards Life Insurance Products in India: A Literature Review Based Study

Banasthali Vidyapith
30
3.

Antecedents to Purchase Intention – A Perceptual Study About 'YouTube' Videos

Prestige Institute of Management, Prestige Institute of Management, Students and Prestige Institute of Management, Students
24
4.

The Effect of Product, Price, Distribution and Promotion of the Decision to Purchase (Ultra High Temperature Milk) Pt. Ultra Milk Jaya

State University of Jakarta - Faculty of Economics and State University of Jakarta - Faculty of Economics
17

All Time Top Papers

As of: 02 Jan 1997 - 23 Mar 2019
Rank Paper Downloads
1.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Thakur Institute of Management Studies & Research, Mumbai and Priyadarshini Engineering College - Department of Management
5,952
2.

P-Curve and Effect Size: Correcting for Publication Bias Using Only Significant Results

Ramon Llull University - ESADE Business School, University of California, Berkeley - Haas School of Business and University of Pennsylvania - The Wharton School
5,144
3.

Effect of Product Packaging in Consumer Buying Decision

RTS (Research, Trainings, and Solutions), Greenwich University Karachi and Greenwich University Karachi
3,961
4.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
2,909
5.

Effects of Guerrilla Marketing on Brand Equity

St. Agatha Catholic SchoolCatholic Archdiocese of Portland
2,334
6.

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

University of Pennsylvania - Marketing Department and University of Miami - Department of Marketing
2,332
7.

Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions

Rice University - Jesse H. Jones Graduate School of Business and Cornell University - School of Hotel Administration
2,294
8.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

L. J. Institute of Management Studies and Nirma University - Institute of Management
2,250
9.

'A Study on Factors Influencing on Buying Behaviour of Customers'

P.E.Societys Institute of Management and Career Development, Nigdi Pune and Janata Mahavidyalaya
2,154
10.

A Nearly Perfect Market?

Massachusetts Institute of Technology (MIT) - Sloan School of Management, Federal Reserve Bank of New York and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
2,038