Recent Top Papers (60 days)

As of: 25 Mar 2024 - 24 May 2024
Rank Paper Downloads
1.

Exploring the Impact of Social Media Marketing on Customer Engagement and Purchasing Involvement among Grade 12 Students in a Private Sectarian School in Cagayan de Oro City, Misamis Oriental, Philippines: A Quantitative Analysis

Far Eastern University,Manila, Philippines, Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc., Lourdes College, Inc.
136
2.

Impact of Web Content Marketing Personalization on Consumer Behavior: A Systematic Review from 2015 to 2023

Independent Researcher
112
3.

Personalization and Privacy Choice

University of Toulouse 1 - Toulouse School of Economics (TSE) and Yale School of Management
63
4.

Examining the Effects of AI Financial Advisor Attributes on Their Adoption

City University London - Bayes Business School, King's College London, City, University of London - Bayes Business School and City University London - The Business School
56
5.

The Impact of Search Engine Optimization and Website Engagement Towards Consumer Purchasing Behaviour

The World Islamic Sciences and Education University, Modern College of Business and Science, The World Islamic Sciences and Education University, The World Islamic Sciences and Education University and Princess Sumaya University for Technology
49
6.

The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information

New York University (NYU) - New York University (NYU), Shanghai, The University of Hong Kong - Faculty of Business and Economics and New York University Shanghai
45
7.

Relative Thinking with Exogenous Reference Prices in Multiple Prices Comparison

Osaka Metropolitan University
32
8.

Naturalness Seeking Minds: The Cognitive Foundations of Naturalness Bias in Consumer Food Choice

University of Padua - Department of Developmental Psychology and Socialisation
29
9.

Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency

University of Rochester
20
10.

Logistics and Customer Behavior in Online and Omnichannel Retail: A Systematic Review

Stockholm School of Economics - Center for Retailing
17

All Time Top Papers

As of: 02 Jan 1997 - 24 May 2024
Rank Paper Downloads
1.

'A Study on Factors Influencing on Buying Behaviour of Customers'

JSPM's Jayawant Institute of Management Studies and Janata Mahavidyalaya
16,339
2.

Effect of Product Packaging in Consumer Buying Decision

RTS (Research, Trainings, and Solutions), Greenwich University Karachi and Greenwich University Karachi
13,996
3.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Chandigarh University and Priyadarshini Engineering College - Department of Management
12,334
4.

P-Curve and Effect Size: Correcting for Publication Bias Using Only Significant Results

ESADE Business School, University of California, Berkeley - Haas School of Business and University of Pennsylvania - The Wharton School
6,286
5.

Shining a Light on Dark Patterns

University of Chicago and University of Chicago Law School
6,013
6.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

L. J. Institute of Management StudiesL J Institute of Management Studies and Nirma University - Institute of Management
5,976
7.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention

State University of Jakarta - Faculty of Economics and State University of Jakarta, Faculty of Economics, Students
5,720
8.

A Study on the Factors Influencing Consumer's Purchase Decision Towards Smartphones in Indore

International Institute of Professional Studies, International Institute of Professional Studies, Devi Ahilya University and Devi Ahilya University (DAVV) - International Institute of Professional Studies (IIPS)
5,068
9.

Effects of Guerrilla Marketing on Brand Equity

Blue Mountain Community College
4,244
10.

The Effect of Brand Name on Consumer Buying Behavior: Empirical Study on Somali Students in Istanbul

Istanbul Commerce University, Faculty social science, department of business administration
3,809