Recent Top Papers (60 days)

As of: 17 Sep 2018 - 16 Nov 2018
Rank Paper Downloads
1.

Could 'Less' Be 'More' in Signaling Wealth?

University of Pennsylvania, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
37
2.

A Data-Driven Approach to Personalized Bundle Pricing and Recommendation

IBM Research, IBM Research, Massachusetts Institute of Technology (MIT), Operations Research Center and Massachusetts Institute of Technology (MIT) - Sloan School of Management
19

All Time Top Papers

As of: 02 Jan 1997 - 16 Nov 2018
Rank Paper Downloads
1.

A Study of Factors Affecting Online Buying Behavior: A Conceptual Model

Thakur Institute of Management Studies & Research, Mumbai and Priyadarshini Engineering College - Department of Management
5,691
2.

P-Curve and Effect Size: Correcting for Publication Bias Using Only Significant Results

Ramon Llull University - ESADE Business School, University of California, Berkeley - Haas School of Business and University of Pennsylvania - The Wharton School
5,012
3.

Effect of Product Packaging in Consumer Buying Decision

RTS (Research, Trainings, and Solutions), Greenwich University Karachi and Greenwich University Karachi
3,683
4.

Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

Massachusetts Institute of Technology (MIT) - Sloan School of Management and Boston University
2,886
5.

Daily Deal Fatigue or Unabated Enthusiasm? A Study of Consumer Perceptions of Daily Deal Promotions

Rice University - Jesse H. Jones Graduate School of Business and Cornell University - School of Hotel Administration
2,283
6.

Facebook Therapy? Why Do People Share Self-Relevant Content Online?

University of Pennsylvania - Marketing Department and University of Miami - Department of Marketing
2,227
7.

Effects of Guerrilla Marketing on Brand Equity

St. Agatha Catholic SchoolCatholic Archdiocese of Portland
2,191
8.

The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India

L. J. Institute of Management Studies and Nirma University - Institute of Management
2,077
9.

A Nearly Perfect Market?

Massachusetts Institute of Technology (MIT) - Sloan School of Management, Federal Reserve Bank of New York and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
2,033
10.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

RWTH Aachen University
1,975