Recent Top Papers (60 days)

As of: 25 Jan 2019 - 26 Mar 2019
Rank Paper Downloads
1.

Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua

State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics
17

All Time Top Papers

As of: 02 Jan 1997 - 26 Mar 2019
Rank Paper Downloads
1.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,100
2.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
5,022
3.

Reviews, Reputation, and Revenue: The Case of Yelp.Com

Harvard Business School
3,630
4.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

National University of Singapore (NUS), National University of Singapore (NUS) and Nanjing University - School of Business
3,162
5.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
3,146
6.

Narrative Processing: Building Consumer Connections to Brands

Vanderbilt University - Marketing
3,127
7.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
2,378
8.

The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds

National Chin-Yi University of Technology and National Chin-Yi University of Technology
2,320
9.

Deregulating Relevancy in Internet Trademark Law

Santa Clara University - School of Law
2,239
10.

Brand Loyalty in the U.K. Sportswear Market

University of South Australia - Ehrenberg-Bass Institute
2,173