Recent Top Papers (60 days)

As of: 17 Nov 2018 - 16 Jan 2019
Rank Paper Downloads
1.

The Economics of Brands and Branding

Tilburg University, CentER, University of Chicago - Booth School of Business and University of Toronto - Rotman School of Management
20

All Time Top Papers

As of: 02 Jan 1997 - 16 Jan 2019
Rank Paper Downloads
1.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,054
2.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
4,777
3.

Reviews, Reputation, and Revenue: The Case of Yelp.Com

Harvard Business School
3,492
4.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

National University of Singapore (NUS), National University of Singapore (NUS) and Nanjing University - School of Business
3,076
5.

Narrative Processing: Building Consumer Connections to Brands

Vanderbilt University - Marketing
3,027
6.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
2,997
7.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
2,364
8.

Deregulating Relevancy in Internet Trademark Law

Santa Clara University - School of Law
2,234
9.

The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds

National Chin-Yi University of Technology and National Chin-Yi University of Technology
2,209
10.

Brand Loyalty in the U.K. Sportswear Market

University of South Australia - Ehrenberg-Bass Institute
2,155