Recent Top Papers (60 days)

As of: 21 Jun 2019 - 20 Aug 2019
Rank Paper Downloads
1.

Brand Extensions: Does Buying a Brand in One Category Increase Propensity to Buy It in Another?

University of South Australia - Ehrenberg Bass Institute of Marketing Science, University of South Australia - School of Marketing, University of South Australia - Ehrenberg-Bass Institute, University of South Australia and University of South Australia - Ehrenberg Bass Institute of Marketing Science
35

All Time Top Papers

As of: 02 Jan 1997 - 20 Aug 2019
Rank Paper Downloads
1.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,473
2.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
5,549
3.

Reviews, Reputation, and Revenue: The Case of Yelp.Com

Harvard Business School
3,876
4.

Donald Trump and the 'Oxygen of Publicity': Branding, Social Media, and Mass Media in the 2016 Presidential Primary Elections

Philip Merrill College of Journalism, University of Maryland and University of Maryland - Robert H. Smith School of Business
3,322
5.

Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

National University of Singapore (NUS), National University of Singapore (NUS) and Tsinghua University
3,309
6.

Narrative Processing: Building Consumer Connections to Brands

Vanderbilt University - Marketing
3,205
7.

The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds

National Chin-Yi University of Technology and National Chin-Yi University of Technology
2,536
8.

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Robins School of Business, University of Richmond and Texas Christian University - M.J. Neeley School of Business
2,389
9.

Brand Loyalty in the U.K. Sportswear Market

University of South Australia - Ehrenberg-Bass Institute
2,266
10.

Deregulating Relevancy in Internet Trademark Law

Santa Clara University - School of Law
2,250