Recent Top Papers (60 days)

As of: 25 Nov 2019 - 24 Jan 2020
Rank Paper Downloads
1.

Racial Bias in the Sharing Economy and the Role of Trust and Self-Congruence

Norwegian School of Economics (NHH) - Department of Strategy and Management, Norwegian School of Economics (NHH) - Department of Strategy and Management, Norwegian School of Economics (NHH), Norwegian School of Economics (NHH) - Department of Strategy and Management and New York University (NYU) - Department of Psychology
260
2.

What WeChat can Learn from WhatsApp? Customer Value Proposition Development for Mobile Social Networking (MSN) Apps: A Case Study Approach

affiliation not provided to SSRN, Financial Training & Management Services (FTMS) College, National University of Malaysia (UKM) and Universiti Kebangsaan Malaysia
255
3.

E-Cigarettes and Adult Smoking: Evidence from Minnesota

National Bureau of Economic Research (NBER) - NY Office, National Bureau of Economic Research (NBER), NY Office, City University of New York - CUNY Graduate Center and Bentley University - Department of Economics
114
4.

Estimating and Exploiting the Impact of Photo Layout in the Sharing Economy

Massachusetts Institute of Technology, Massachusetts Institute of Technology (MIT) - School of Engineering, Massachusetts Institute of Technology (MIT) - Institute for Data, Systems, and Society (IDSS) and University of Navarra, IESE Business School
50
5.

Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets

University of California, Davis - Graduate School of Management, University of South Carolina, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Pennsylvania - Marketing Department
40
6.

The Science of Proving Trademark Dilution

New York University School of Law, New York University School of Law, New York University School of Law and New York University (NYU) - Department of Marketing
38
7.

Customer Purchase Journey, Privacy Choices, and Advertising Strategies

Columbia University, Columbia Business School, Marketing, Columbia University - Columbia Business School and Columbia Business School - Marketing
36
8.

Morphing Consumer Dynamics: Bandits Meet HMM

Erasmus Research Institute of Management (ERIM) and Erasmus Research Institute of Management (ERIM)
26
9.

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Intention

State University of Jakarta - Faculty of Economics and State University of Jakarta, Faculty of Economics, Students
25
10.

Video Technologies Reshaping Social Media Sponsorship: New Metrics for Finding the Right Content Creator-Sponsor Matches

Chapman University, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of Business
24

All Time Top Papers

As of: 02 Jan 1997 - 24 Jan 2020
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
25,209
2.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business
17,525
3.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,596
4.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
16,515
5.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
14,026
6.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
11,375
7.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
11,203
8.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,866
9.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology - Department of Business Management
10,756
10.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,610