Recent Top Papers (60 days)

As of: 06 Dec 2022 - 04 Feb 2023
Rank Paper Downloads
1.

Conspiracy Theory: On Certain Misconceptions About the Uses of Behavioral Science in Government

Harvard Law School
521
2.

Integrating Brand Equity in MMM for a Long-term Ad Effectiveness Measurement

Chair of Digital Marketing, Meta Platforms Inc., WHU - Otto Beisheim School of Management, Marketing Science and Chair of Digital Marketing
305
3.

Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping

Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
232
4.

Media Narratives and Price Informativeness

George Washington University, Frankfurt School of Finance & Management and Frankfurt School of Finance & Management
231
5.

Designing Promises with Reference-Dependent Customers: The Case of Online Grocery Delivery Time

Stanford Graduate School of Business and Instacart
155
6.

The Effects of Local Competition on Supermarket Outcomes: Evidence from Superstore Entry using Intra-Market Variation

Heinrich Heine University Dusseldorf - Duesseldorf Institute for Competition Economics (DICE)
107
7.

Feasibility Business Analysis of Market and Marketing Aspects Superior Product in Polewali Mandar District

Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar, Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar and Universitas Muhammadiyah Sidenreng Rappang
104
8.

Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?

University of California, Berkeley, Yale School of Management and Cornell University
96
9.

Is AIDA Effective Tool in Measuring Advertising/Marketing Campaigns? A Literature Review

Manav Rachna International Institute of Research & Studies - Manav rachna international institute of research and studies
88
10.

Where Does Advertising Content Lead You? We Created a Bookstore to Find Out

Kellogg School of Management and Northwestern - Kellogg
83

All Time Top Papers

As of: 02 Jan 1997 - 04 Feb 2023
Rank Paper Downloads
1.

A Critical Review of Digital Marketing

DAV College for Girls and ISGEC Heavy Engineering Limited
50,031
2.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
26,495
3.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
25,684
4.

Strategic Marketing Plan of Nike

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students
21,878
5.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
21,259
6.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University
19,130
7.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business
18,209
8.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
18,114
9.

Valuation of Brands and Intellectual Capital

IESE Business School
17,108
10.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
16,413