Recent Top Papers (60 days)

As of: 20 Mar 2019 - 19 May 2019
Rank Paper Downloads
1.

Using Aggregate-Disaggregate Data Fusion to Forecast the Inflow and Outflow of Customers

Emory University - Department of Marketing and Columbia Business School
220
2.

The Power of Brand Selfies in Consumer-Generated Brand Images

University of Hamburg, University of Hamburg, University of Hamburg and Columbia Business School - Marketing
116
3.

The Impact of User Location on Cookie Notices (Inside and Outside of the European Union)

Leiden University, Leiden Law School, Delft University of Technology, University of California, San Diego (UCSD) - The Center for Applied Internet Data Analysis (CAIDA) and Princeton University
74
4.

Impact of Digital Marketing on the Growth of Consumerism

Madras Christian College and Madras Christian College, Students
68
5.

Valuing Brand Collaboration: Evidence From a Natural Experiment

University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Marketing Management
65
6.

Overbooking with Endogenous Demand

University of Pennsylvania - The Wharton School - Operations, Information and Decisions, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - The Wharton School
46
7.

Structural Models of the Prescription Drug Market

Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Purdue University - Krannert School of Management
37
8.

Price Promotions in 'Freemium' Settings

Humboldt University of Berlin - School of Business and Economics, Stanford University - Graduate School of Business and Stanford Graduate School of Business
33
9.

The Environmental Impact of the Advent of Online Grocery Retailing

INSEAD, Cornell SC Johnson College of Business and The Wharton School, University of Pennsylvania
33
10.

Dual Channel Management with Strategic Customers

Shanghai University of Finance and Economics - College of Business, University of Texas at Austin - Red McCombs School of Business and The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics
29

All Time Top Papers

As of: 02 Jan 1997 - 19 May 2019
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
24,804
2.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business
17,337
3.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
16,211
4.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,136
5.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
12,339
6.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
10,889
7.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,717
8.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
10,592
9.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,428
10.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology - Department of Business Management
10,411