SSRN Top Downloads

View all papers in this subject matter classification

Read more about Top Downloads

Top Downloads For:

MRN Marketing Network

Recent Top Papers (60 days)

As of: 06 Dec 2022 - 04 Feb 2023

Rank	Paper	Downloads
1.	Conspiracy Theory: On Certain Misconceptions About the Uses of Behavioral Science in Government Cass R. Sunstein Harvard Law School Date Posted: 09 Jan 2023 Last Revised: 09 Jan 2023	521
2.	Integrating Brand Equity in MMM for a Long-term Ad Effectiveness Measurement Christina Antonie Reh, Konstanze Fichtner, Christian Schlereth, Torsten Mueller-Klockmann and Manuel Weber Chair of Digital Marketing, Meta Platforms Inc., WHU - Otto Beisheim School of Management, Marketing Science and Chair of Digital Marketing Date Posted: 16 Dec 2022 Last Revised: 17 Dec 2022	305
3.	Exploring the Role of Influencers and Customer Engagement on Purchase Intention in TikTok Live Streaming Shopping Qianyu Lin and Chompu Nuangjamnong Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand Date Posted: 11 Dec 2022 Last Revised: 30 Jan 2023	232
4.	Media Narratives and Price Informativeness Chukwuma Dim, Francesco Sangiorgi and Grigory Vilkov George Washington University, Frankfurt School of Finance & Management and Frankfurt School of Finance & Management Date Posted: 12 Jan 2023 Last Revised: 30 Jan 2023	231
5.	Designing Promises with Reference-Dependent Customers: The Case of Online Grocery Delivery Time George Gui and Tilman H. Drerup Stanford Graduate School of Business and Instacart Date Posted: 11 Dec 2022 Last Revised: 12 Dec 2022	155
6.	The Effects of Local Competition on Supermarket Outcomes: Evidence from Superstore Entry using Intra-Market Variation Sebastian Oschmann Heinrich Heine University Dusseldorf - Duesseldorf Institute for Competition Economics (DICE) Date Posted: 30 Dec 2022 Last Revised: 02 Jan 2023	107
7.	Feasibility Business Analysis of Market and Marketing Aspects Superior Product in Polewali Mandar District Muh Sabir Laba, Mayasari Novrianti and Andi Asrifan Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar, Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar and Universitas Muhammadiyah Sidenreng Rappang Date Posted: 20 Jan 2023 Last Revised: 20 Jan 2023	104
8.	Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes? Yikun Jiang, Kosuke Uetake and Nathan Yang University of California, Berkeley, Yale School of Management and Cornell University Date Posted: 23 Dec 2022 Last Revised: 25 Dec 2022	96
9.	Is AIDA Effective Tool in Measuring Advertising/Marketing Campaigns? A Literature Review Madhumita Banerjee Manav Rachna International Institute of Research & Studies - Manav rachna international institute of research and studies Date Posted: 06 Dec 2022 Last Revised: 07 Dec 2022	88
10.	Where Does Advertising Content Lead You? We Created a Bookstore to Find Out Ilya Morozov and Anna Tuchman Kellogg School of Management and Northwestern - Kellogg Date Posted: 28 Dec 2022 Last Revised: 09 Jan 2023	83

All Time Top Papers

As of: 02 Jan 1997 - 04 Feb 2023

Rank	Paper	Downloads
1.	A Critical Review of Digital Marketing Madhu Bala and Deepak Verma DAV College for Girls and ISGEC Heavy Engineering Limited Date Posted: 14 Apr 2020 Last Revised: 14 Apr 2020	50,031
2.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	26,495
3.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	25,684
4.	Strategic Marketing Plan of Nike Hina Brohi, Rabel khubchandani, Joti Prithiani, Zaheer Abbas, Arslan Bhutto and Sumeet Chawla Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students Date Posted: 11 Apr 2016 Last Revised: 11 Apr 2016	21,878
5.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	21,259
6.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	19,130
7.	The 'IKEA Effect': When Labor Leads to Love Michael I. Norton, Daniel Mochon and Dan Ariely Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business Date Posted: 04 Mar 2011 Last Revised: 04 Mar 2011	18,209
8.	Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology Date Posted: 10 Aug 2009 Last Revised: 10 Aug 2009	18,114
9.	Valuation of Brands and Intellectual Capital Pablo Fernandez IESE Business School Date Posted: 29 May 2001 Last Revised: 26 May 2019	17,108
10.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	16,413