Recent Top Papers (60 days)

As of: 28 Nov 2021 - 27 Jan 2022
Rank Paper Downloads
1.

A Model of Influencer Economy

Cornell University - Samuel Curtis Johnson Graduate School of Management and Cornell University, Dept. of Economics
355
2.

Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?

Cornell University, Northwestern - Kellogg and University of Wisconsin-Madison
204
3.

On the Viability of Contextual Advertising as a Privacy-Preserving Alternative to Behavioral Advertising on the Web

Frankfurt School of Finance & Management
158
4.

Implications of Revenue Models and Technology for Content Moderation Strategies

University of Pennsylvania, The Wharton School, University of Pennsylvania - The Wharton School and University of Pennsylvania - The Wharton School - Department of Marketing
149
5.

Incentive Design and Pricing under Limited Inventory

National university of Singapore, Johns Hopkins University - Carey Business School and National University of Singapore - NUS Business School
146
6.

Recovering Missing Firm Characteristics with Attention-Based Machine Learning

University of Muenster - Finance Center Muenster and University of Muenster - Finance Center Muenster
136
7.

The Impact of Green Marketing Mix and Attitude towards the Green Purchase Intention among Generation y Consumers in Bangkok

Assumption University of Thailand and Graduate School of Business and Advanced Technology Management, Assumption University of Thailand
113
8.

The role of e-satisfaction, e-word of mouth and e-trust on repurchase intention of online shop

affiliation not provided to SSRN, Universitas Pelita Harapan and Management Department, Faculty of Economics, Universitas Pelita Harapan, Karawaci, Banten 15811, Indonesia
110
9.

Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy

Cornell University, Cornell University and Cornell University
87
10.

Do Social Media Ads Matter for Political Behavior? A Field Experiment

Columbia University and University of Chicago
83

All Time Top Papers

As of: 02 Jan 1997 - 27 Jan 2022
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
26,141
2.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business
17,958
3.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
17,484
4.

Valuation of Brands and Intellectual Capital

IESE Business School
17,008
5.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University
16,661
6.

A Critical Review of Digital Marketing

DAV College for Girls and ISGEC Heavy Engineering Limited
16,177
7.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
15,320
8.

Factors Affecting Consumer's Online Shopping Buying Behavior

Uka Tarsadia University, Students and Independent
14,050
9.

Strategic Marketing Plan of Nike

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students
13,922
10.

From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification

University of Palermo - d/SEAS
13,619