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Recent Top Papers (60 days)

As of: 18 Nov 2018 - 17 Jan 2019

Rank	Paper	Downloads
1.	The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects Stephan Seiler, Anna Tuchman and Song Yao Stanford Graduate School of Business, Northwestern - Kellogg and University of Minnesota - Twin Cities - Carlson School of Management Date Posted: 27 Dec 2018 Last Revised: 16 Jan 2019	204
2.	Generalizable and Robust TV Ad Effects Bradley Shapiro, Günter J. Hitsch and Anna Tuchman University of Chicago - Marketing Management, University of Chicago - Booth School of Business and Northwestern - Kellogg Date Posted: 16 Nov 2018 Last Revised: 30 Dec 2018	172
3.	Critical Condition: People Only Object to Corporate Experiments If They Object to a Condition Robert Mislavsky, Berkeley Dietvorst and Uri Simonsohn Johns Hopkins University - Carey Business School, The University of Chicago Booth School of Business and Ramon Llull University - ESADE Business School Date Posted: 16 Dec 2018 Last Revised: 16 Dec 2018	102
4.	Intentionally 'Biased': People Purposely Use To-Be-Ignored Information, But Can Be Persuaded Not To Berkeley Dietvorst and Uri Simonsohn The University of Chicago Booth School of Business and Ramon Llull University - ESADE Business School Date Posted: 08 Dec 2018 Last Revised: 09 Dec 2018	59
5.	Wholesale Price Discrimination in Global Sourcing: Field Evidence from Alibaba Ruomeng Cui, Jinyun Li, Meng Li and Lili Yu Goizueta Business School, Emory University, California State University, Stanislaus, Rutgers, The State University of New Jersey - Management and University of Science and Technology of China Date Posted: 19 Dec 2018 Last Revised: 21 Dec 2018	51
6.	Price Discrimination in International Airline Markets Gaurab Aryal, Charles Murry and Jonathan W. Williams University of Virginia - Department of Economics, Boston College - Department of Economics and University of North Carolina (UNC) at Chapel Hill - Department of Economics Date Posted: 17 Dec 2018 Last Revised: 17 Dec 2018	38
7.	Streaming Platform and Strategic Recommendation Bias Marc Bourreau and Germain Gaudin Telecom ParisTech and European Commission - Directorate General for Competition Date Posted: 03 Dec 2018 Last Revised: 03 Dec 2018	29
8.	Economic Analysis of Reward Advertising Hong Guo, Xuying Zhao, Lin Hao and De Liu University of Notre Dame, University of Notre Dame, University of Notre Dame - Mendoza College of Business and University of Minnesota - Twin Cities - Carlson School of Management Date Posted: 14 Nov 2018 Last Revised: 14 Nov 2018	24
9.	Reproducibility Probability Testing Kills P-value Daniele De Martini Università di Milano-Bicocca Date Posted: 10 Dec 2018 Last Revised: 10 Jan 2019	22
10.	Managing Opportunistic Consumer Returns in Retail Operations Mehmet Sekip Altug, Tolga Aydinliyim and Aditya Jain George Washington University, Zicklin School of Business, Baruch College, CUNY and City University of New York - Department of Management Date Posted: 14 Nov 2018 Last Revised: 28 Nov 2018	21

All Time Top Papers

As of: 02 Jan 1997 - 17 Jan 2019

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	24,655
2.	The 'IKEA Effect': When Labor Leads to Love Michael I. Norton, Daniel Mochon and Dan Ariely Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business Date Posted: 04 Mar 2011 Last Revised: 04 Mar 2011	17,251
3.	Valuation of Brands and Intellectual Capital Pablo Fernandez University of Navarra - IESE Business School Date Posted: 29 May 2001 Last Revised: 17 Oct 2017	16,054
4.	Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology Date Posted: 10 Aug 2009 Last Revised: 10 Aug 2009	16,003
5.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	11,460
6.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez University of Navarra - IESE Business School Date Posted: 27 Mar 2007 Last Revised: 24 Jan 2018	10,701
7.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	10,613
8.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	10,195
9.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology, Hisar - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	10,123
10.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,095