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MRN Marketing Network

Recent Top Papers (60 days)

As of: 26 Nov 2020 - 25 Jan 2021

Rank	Paper	Downloads
1.	Platform Takeoff and Self-Fulfilling Expectations: Field Experimental Evidence Kevin Boudreau Northeastern University Date Posted: 06 Jan 2021 Last Revised: 07 Jan 2021	166
2.	Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The 'Word-of-Machine' Effect Chiara Longoni and Luca Cian Boston University, Questrom School of Business and University of Virginia - Darden School of Business Date Posted: 08 Jan 2021 Last Revised: 08 Jan 2021	109
3.	Adoption of Social Media As Distribution Channels in Tourism Marketing: A Qualitative Analysis of Consumers’ Experiences Evangelos Christou and Chryssoula Chatzigeorgiou International Hellenic University and International Hellenic University - School of Economics & Business Date Posted: 14 Dec 2020 Last Revised: 15 Dec 2020	86
4.	Consumption Variety in Food Recommendation Daiva Nielsen, Nathan Yang, Laurette Dube, Bärbel Knäuper, Yabo Ling and Jian-Yun Nie McGill University, Cornell University, McGill University - Desautels Faculty of Management, McGill University - Department of Psychology, University of Montreal and University of Montreal Date Posted: 04 Dec 2020 Last Revised: 04 Dec 2020	81
5.	Herding, Learning and Incentives for Online Reviews Rajeev Kohli, Xiao Lei and Yeqing Zhou Columbia Business School - Marketing, Columbia University - Department of Industrial Engineering and Operations Research (IEOR) and Columbia University - Department of Industrial Engineering and Operations Research & Data Science Institute Date Posted: 03 Dec 2020 Last Revised: 06 Dec 2020	76
6.	Discounts Shift the Demand Curve for Life-Saving Medications Matthew Jordan, Bouke Klein Teeselink, Nicholas Adolph and Shane Frederick Yale University, Yale School of Management, IQVIA and Yale School of Management Date Posted: 17 Dec 2020 Last Revised: 19 Dec 2020	76
7.	The Benefits of Transaction-Level Data: The Case of Nielsen Scanner Data Ilia D. Dichev and Jingyi Qian Emory University - Department of Accounting and Emory University - Department of Accounting Date Posted: 08 Jan 2021 Last Revised: 08 Jan 2021	70
8.	Sales and Rank on Amazon.com Sherry He and Brett Hollenbeck University of California, Los Angeles (UCLA), Anderson School of Management and University of California, Los Angeles (UCLA) - Anderson School of Management Date Posted: 20 Jan 2021 Last Revised: 21 Jan 2021	69
9.	The Value of Descriptive Analytics: Evidence from Online Retailers Ron Berman and Ayelet Israeli University of Pennsylvania - The Wharton School and Harvard Business School - Marketing Unit Date Posted: 10 Dec 2020 Last Revised: 12 Dec 2020	64
10.	The Effects of COVID-19 on Mobile App Usage Mengzhou Zhuang, Eric Fang, Rebecca Wang and Yoonju Han The University of Hong Kong - Faculty of Business and Economics, Lehigh University - College of Business, Lehigh University - College of Business and Lehigh University - College of Business Date Posted: 02 Dec 2020 Last Revised: 04 Dec 2020	60

All Time Top Papers

As of: 02 Jan 1997 - 25 Jan 2021

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	25,772
2.	The 'IKEA Effect': When Labor Leads to Love Michael I. Norton, Daniel Mochon and Dan Ariely Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business Date Posted: 04 Mar 2011 Last Revised: 04 Mar 2011	17,768
3.	Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology Date Posted: 10 Aug 2009 Last Revised: 10 Aug 2009	17,011
4.	Valuation of Brands and Intellectual Capital Pablo Fernandez IESE Business School Date Posted: 29 May 2001 Last Revised: 26 May 2019	16,853
5.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	15,158
6.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	13,862
7.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez IESE Business School Date Posted: 27 Mar 2007 Last Revised: 13 Oct 2019	12,027
8.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dr.Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	11,381
9.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	11,067
10.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang Goizueta Business School, Emory University and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,879