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MRN Marketing Network

Recent Top Papers (60 days)

As of: 18 Mar 2025 - 17 May 2025

Rank	Paper	Downloads
1.	The Impact of Marketing Mix Strategies on Consumer Purchasing Decisions Muh.Fauzan Aldani Universitas Muhammadiyah Palopo Date Posted: 10 Feb 2025 Last Revised: 10 Feb 2025	631
2.	Weaponized Opacity: Self-Preferencing in Digital Audience Measurement Thomas Hoppner and Philipp Westerhoff Technical University of Applied Sciences Wildau and Hausfeld RA LLP Date Posted: 01 May 2025 Last Revised: 01 May 2025	582
3.	Economic Patriotism: The Early Effects of Canada-US Tariff War Kaushik Bhattacharjee and Sri Harsha Kamatham University of Manitoba - Asper School of Business and University of Manitoba - Asper School of Business Date Posted: 10 Feb 2025 Last Revised: 10 Feb 2025	426
4.	How to Follow Social Media Trends? An Empirical Investigation Using TikTok Short Video Data Marc Bravin, Melanie Clegg, Reto Hofstetter, Marc Pouly and Jonah A. Berger University of Lucerne, University of Lausanne, University of St. Gallen (HSG), Lucerne University of Applied Sciences and Arts and University of Pennsylvania - Marketing Department Date Posted: 24 Feb 2025 Last Revised: 24 Apr 2025	359
5.	The Cost of Selling Out: Demand Reactions to Authenticity Violations Christian Schaefer, Maximilian Matthe, Matthias Eggenschwiler and Marc Linzmajer Goethe University Frankfurt - Department of Marketing, Indiana University - Kelley School of Business - Department of Marketing, University of St. Gallen (HSG) and University of Rostock Date Posted: 15 Apr 2025 Last Revised: 15 Apr 2025	316
6.	Bridging Business Cultures: Japan’s Relationship-Driven Model vs. the West’s Transactional Approach Nitin Mehra Independent Date Posted: 25 Mar 2025 Last Revised: 26 Mar 2025	276
7.	The Influence of Ai on Consumer Behavior: Shaping Choices and Preferences in the Digital Marketplace Zhigang Wang University of International Relations Date Posted: 15 Mar 2025 Last Revised: 15 Mar 2025	256
8.	Price Gouging, Greedflation, and Price Fairness Perceptions Metin Çakır, Jura Liaukonyte and Timothy J. Richards University of Minnesota - St. Paul - Department of Applied Economics, Cornell SC Johnson College of Business and Arizona State University W. P. Carey School of Business Date Posted: 21 Mar 2025 Last Revised: 21 Mar 2025	223
9.	Blind Spots in Broad Strokes: Caveats for the Use of LLMs in Marketing Research Malik Stromberg, Wendy W. Moe, Thomas Reutterer and David A. Schweidel WU Vienna University of Economics and Business, University of Maryland - Robert H. Smith School of Business, WU Vienna University of Economics and Business - Department of Marketing and Emory University - Department of Marketing Date Posted: 21 Apr 2025 Last Revised: 21 Apr 2025	205
10.	The Rise of Online Scams and Consumer Protections: A Comparative Analysis of the U.S. and Singapore David Krause Marquette University Date Posted: 20 Mar 2025 Last Revised: 22 Mar 2025	204

All Time Top Papers

As of: 02 Jan 1997 - 17 May 2025

Rank	Paper	Downloads
1.	A Critical Review of Digital Marketing Madhu Bala and Deepak Verma DAV College for Girls and ISGEC Heavy Engineering Limited Date Posted: 14 Apr 2020 Last Revised: 14 Apr 2020	111,554
2.	Factors Affecting Consumer's Online Shopping Buying Behavior Anurag Pandey and Jitesh Parmar Uka Tarsadia University, Students and Independent Date Posted: 03 Jan 2019 Last Revised: 19 Mar 2019	39,371
3.	From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification Gandolfo Dominici University of Palermo - d/SEAS Date Posted: 20 Nov 2011 Last Revised: 19 Aug 2014	36,370
4.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu Virginia Polytechnic Institute and State University - Pamplin College of Business, HKUST Business School and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	34,563
5.	Strategic Marketing Plan of Nike Hina Brohi, Rabel khubchandani, Joti Prithiani, Zaheer Abbas, Arslan Bhutto and Sumeet Chawla Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students Date Posted: 11 Apr 2016 Last Revised: 11 Apr 2016	33,322
6.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	27,374
7.	Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology Date Posted: 10 Aug 2009 Last Revised: 10 Aug 2009	19,465
8.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	19,406
9.	The 'IKEA Effect': When Labor Leads to Love Michael I. Norton, Daniel Mochon and Dan Ariely Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business Date Posted: 04 Mar 2011 Last Revised: 04 Mar 2011	18,948
10.	Valuation of Brands and Intellectual Capital Pablo Fernandez IESE Business School Date Posted: 29 May 2001 Last Revised: 05 May 2023	17,604

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