Recent Top Papers (60 days)

As of: 25 Jan 2019 - 26 Mar 2019
Rank Paper Downloads
1.

Web Privacy Measurement in Real-Time Bidding Systems. A Graph-Based Approach to RTB System Classification

Leiden University - The Leiden Centre of Data Science
403
2.

Cyber Security Issues and Challenges in E-Commerce

Institute for Technology and Management (ITM)
75
3.

Background Noise? TV Advertising Affects Real Time Investor Behavior

Cornell University and Hong Kong University of Science & Technology (HKUST) - Department of Finance
70
4.

Effect Celebrity Endorser, Social Media, Advertising, Content YouTube and Brand Awareness to Buy Consumer Interest

State University of Jakarta, Faculty of Economics, Students, State University of Jakarta, Faculty of Economics, Students and State University of Jakarta - Faculty of Economics
69
5.

Stop the Music?: The Effect of Music on Risky Financial Decisions: An Experimental Study

College of Management Academic Studies, Israel, College of Management Academic Studies, Israel and College of Management Academic Studies, Israel
64
6.

Current Scenario of Social Media Marketing

DAV University and DAV University
41
7.

Advertising Exposure and Portfolio Choice: Estimates Based on Sports Sponsorships

University of Oregon, Lundquist College of Business, Department of Finance
37
8.

Rural Customer's Behavior Towards Life Insurance Products in India: A Literature Review Based Study

Banasthali Vidyapith
30
9.

Ratings, Reviews, and the Marketing of New Products

Johns Hopkins University - Carey Business School, University of Cambridge - Judge Business School and Harvard Business School - Marketing Unit
30
10.

CONVAL: A Measurement Model for Assessing Consumer-Perceived Firm-Generated Content Value in Social Media

University of Bremen - markstones – Institute of Marketing, Branding & Technology
27

All Time Top Papers

As of: 02 Jan 1997 - 26 Mar 2019
Rank Paper Downloads
1.

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance

Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
24,740
2.

The 'IKEA Effect': When Labor Leads to Love

Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business
17,301
3.

Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior

University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology
16,110
4.

Valuation of Brands and Intellectual Capital

University of Navarra - IESE Business School
16,100
5.

Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology

University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University
11,894
6.

Valoracion de Marcas e Intangibles (Brand Valuation)

University of Navarra - IESE Business School
10,819
7.

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
10,678
8.

What Makes Online Content Viral?

University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
10,423
9.

Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building

Guru Jambheshwar University of Science and Technology, Hisar - Department of Business Management
10,329
10.

Inferring App Demand from Publicly Available Data

University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
10,206