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Recent Top Papers (60 days)

As of: 20 Mar 2019 - 19 May 2019

Rank	Paper	Downloads
1.	Using Aggregate-Disaggregate Data Fusion to Forecast the Inflow and Outflow of Customers Daniel McCarthy and Elliot Shin Oblander Emory University - Department of Marketing and Columbia Business School Date Posted: 11 Apr 2019 Last Revised: 15 Apr 2019	220
2.	The Power of Brand Selfies in Consumer-Generated Brand Images Jochen Hartmann, Mark Heitmann, Christina Schamp and Oded Netzer University of Hamburg, University of Hamburg, University of Hamburg and Columbia Business School - Marketing Date Posted: 11 Apr 2019 Last Revised: 15 Apr 2019	116
3.	The Impact of User Location on Cookie Notices (Inside and Outside of the European Union) Rob van Eijk, Hadi Asghari, Philipp Winter and Arvind Narayanan Leiden University, Leiden Law School, Delft University of Technology, University of California, San Diego (UCSD) - The Center for Applied Internet Data Analysis (CAIDA) and Princeton University Date Posted: 30 Apr 2019 Last Revised: 30 Apr 2019	74
4.	Impact of Digital Marketing on the Growth of Consumerism Tabitha Durai and Rachel King Madras Christian College and Madras Christian College, Students Date Posted: 18 Apr 2019 Last Revised: 18 Apr 2019	68
5.	Valuing Brand Collaboration: Evidence From a Natural Experiment Yewon Kim, Sanjog Misra and Bradley Shapiro University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago - Marketing Management Date Posted: 07 Mar 2019 Last Revised: 17 Mar 2019	65
6.	Overbooking with Endogenous Demand Rowena J. Gan, Noah Gans and Gerry Tsoukalas University of Pennsylvania - The Wharton School - Operations, Information and Decisions, University of Pennsylvania - Operations & Information Management Department and University of Pennsylvania - The Wharton School Date Posted: 31 Jan 2019 Last Revised: 30 Mar 2019	46
7.	Structural Models of the Prescription Drug Market Andrew T. Ching, Manuel Hermosilla and Qiang Liu Johns Hopkins University - Carey Business School, Johns Hopkins University - Carey Business School and Purdue University - Krannert School of Management Date Posted: 01 Apr 2019 Last Revised: 10 May 2019	37
8.	Price Promotions in 'Freemium' Settings Julian Runge, Harikesh Nair and Jonathan Levav Humboldt University of Berlin - School of Business and Economics, Stanford University - Graduate School of Business and Stanford Graduate School of Business Date Posted: 05 Apr 2019 Last Revised: 05 Apr 2019	33
9.	The Environmental Impact of the Advent of Online Grocery Retailing Ekaterina Astashkina, Elena Belavina and Simone Marinesi INSEAD, Cornell SC Johnson College of Business and The Wharton School, University of Pennsylvania Date Posted: 03 Apr 2019 Last Revised: 03 Apr 2019	33
10.	Dual Channel Management with Strategic Customers Qianbo Yin, Guoming Lai and Sean Zhou Shanghai University of Finance and Economics - College of Business, University of Texas at Austin - Red McCombs School of Business and The Chinese University of Hong Kong (CUHK) - Department of Decision Sciences & Managerial Economics Date Posted: 05 Apr 2019 Last Revised: 05 Apr 2019	29

All Time Top Papers

As of: 02 Jan 1997 - 19 May 2019

Rank	Paper	Downloads
1.	The Dishonesty of Honest People: A Theory of Self-Concept Maintenance Nina Mazar, On Amir and Dan Ariely Boston University - Questrom School of Business, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business Date Posted: 12 Apr 2007 Last Revised: 08 Apr 2011	24,804
2.	The 'IKEA Effect': When Labor Leads to Love Michael I. Norton, Daniel Mochon and Dan Ariely Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business Date Posted: 04 Mar 2011 Last Revised: 04 Mar 2011	17,337
3.	Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn University of Virginia - Darden School of Business, University of British Columbia, Harvard Business School - Marketing Unit and University of British Columbia - Department of Psychology Date Posted: 10 Aug 2009 Last Revised: 10 Aug 2009	16,211
4.	Valuation of Brands and Intellectual Capital Pablo Fernandez University of Navarra - IESE Business School Date Posted: 29 May 2001 Last Revised: 17 Oct 2017	16,136
5.	Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology Viswanath Venkatesh, James Y.L. Thong and Xin Xu University of Arkansas - Department of Information Systems, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and Hong Kong Polytechnic University Date Posted: 10 Feb 2012 Last Revised: 19 Jun 2014	12,339
6.	Valoracion de Marcas e Intangibles (Brand Valuation) Pablo Fernandez University of Navarra - IESE Business School Date Posted: 27 Mar 2007 Last Revised: 24 Jan 2018	10,889
7.	Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin and Koen H. Pauwels University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University Date Posted: 08 May 2008 Last Revised: 19 Jun 2014	10,717
8.	What Makes Online Content Viral? Jonah A. Berger and Katherine L. Milkman University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School Date Posted: 27 Dec 2009 Last Revised: 30 Aug 2012	10,592
9.	Inferring App Demand from Publicly Available Data Rajiv Garg and Rahul Telang University of Texas at Austin - Department of Information, Risk and Operations Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management Date Posted: 09 Sep 2011 Last Revised: 19 Jun 2014	10,428
10.	Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building Dinesh Kumar Gupta Guru Jambheshwar University of Science and Technology - Department of Business Management Date Posted: 05 Aug 2008 Last Revised: 10 Aug 2008	10,411